Alaska Airlines and Horizon Air 2009 Annual Report Download - page 7
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ŠFleet – A single fleet type is a competitive advantage, allowing us to reduce pilot and
maintenance expense. Alaska now has an all-Boeing 737 fleet, including 82 “Next
Generation” aircraft, and Horizon has simplified its fleet to two types. Alaska’s
737-700s, -800s and -900s, as well as Horizon’s Q400s are the most fuel-efficient
in their classes. Horizon will become an all-Bombardier Q400 operator when market
conditions for our remaining CRJ aircraft improve.
ŠRoute Network – Even
as we decreased
capacity on some
routes in response to
falling demand, we
established a presence
in new markets with the
potential for future
growth, adding 13 new
city pairs at Alaska and
Horizon during 2009.
For example, Hawaii –
which we began serving
in 2007 – now makes
up about 13 percent of
Alaska’s available seat
miles.
New Alaska Routes 2000-2010
Anchorage
Seattle
Tucson
Los Angeles
Cancun
Fairbanks
Prudhoe Bay
Washington D.C.
Boston
Portland
Newark
Long Beach
Miami
Guadalajara
Loreto
Mexico City
Barrow
Adak
Lihue
Kona
Minneapolis/
St. Paul
Atlanta
Houston
Las
Vegas
Oakland
Denver
Chicago
San Francisco
Honolulu
Maui
Orlando
Austin
San Jose
Sacramento
Dallas
ŠTechnology – Much has happened since Alaska pioneered selling tickets over the
Internet and enabling customers to check in via the Web. We’re continuing our
tradition of technological innovation with the recent rollout of electronic boarding
passes that can be displayed and scanned on a smart-phone. And, speaking of
smart-phones, we have our own “app,” making it more convenient for customers
to check in and manage their trips from a mobile device. In addition, Alaska is
working with the FAA to expand the use of next-generation flight guidance
procedures that reduce flight times, air traffic congestion and fuel burn, thereby
decreasing aircraft emissions and noise. Horizon is also expanding its use of
state-of-the-art systems for greater navigational precision and operational
reliability.
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