Alaska Airlines and Horizon Air 2009 Annual Report Download - page 5

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To Our Shareholders
We recently had the privilege of ringing the opening bell at the New York Stock Exchange,
marking the beginning of a new trading day. The excitement and optimism was palpable.
I am pleased to report
that in 2009, Alaska Air
Group rang some bells of
its own, fueling optimism
and confidence about our
company’s future at a
time when the airline
industry continues to
struggle.
Here’s a brief rundown of
some of our accomplish-
ments over the past year:
ŠAlaska Air Group’s
2009 financial results
were among the best
in the industry, mark-
ing our sixth consec-
utive year of
profitability and
extending our profit-
ability to 31 of the
last 37 years.
Alaska Air Group CEO Bill Ayer, Alaska Airlines President Brad Tilden and Horizon Air
President and CEO Jeff Pinneo, along with several other company executives, rang the
New York Stock Exchange opening bell, signaling the commencement of trading on
Tuesday, November 10, 2009. The event marked a partnership with the exchange that
spans more than 25 years. Alaska Air Group executives from left to right: Steve Jarvis,
Shannon Alberts, Kelley Dobbs, Jeff Pinneo, NYSE Sr. VP Corporate Communications
Richard Adamonis (partially hidden), Brad Tilden, Mark Eliasen, Bill Ayer, Jay Schaefer,
Glenn Johnson, Brandon Pedersen, Keith Loveless, Ben Minicucci and Caroline Boren.
ŠAlaska was ranked highest in customer
satisfaction among traditional network car-
riers in North America by J.D. Power and
Associates for the second year in a row.
This recognition, along with the results of
internal customer surveys, is testament to
the warm, engaging experience provided by
Alaska and Horizon employees.
ŠOur Mileage Plan won the Freddie Award for “Program of the Year” for the fifth time in
seven years. Alaska’s Mileage Plan makes it possible for members to fly almost
anywhere in the world through alliances with our many airline partners.
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