Alaska Airlines and Horizon Air 2009 Annual Report Download - page 6

ŠAlaska Airlines reported
excellent on-time performance,
finishing the year with nearly
83 percent of flights arriving on
time. Alaska led the 10 largest
domestic carriers in eight out of
12 months last year, which
represents a marked
improvement over a year ago. At
just over 86 percent, Horizon’s
performance would have taken
the top spot if they had
participated in the official tally.
Alaska Airlines On-Time Performance
2005 2006 2007 20092008
65
75
70
80
85
69.7
73.3 72.4
78.3
82.9
Percentage of filights
arriving on time
All in all, 2009 was an excellent year, considering the economic challenges. Lower oil prices
provided welcome relief, while service to new cities and other changes to our network helped
increase load factors. As a result, our bottom line reflected continued progress on margins
and returns for our shareholders.
Strategic Plan
Not long ago, we took stock of the goals we set back in 2003, when we first embarked on
what we dubbed our “2010 Plan.” We were struck by a couple of things. One is that we’ve
been very consistent with the direction we’ve taken the company over the past seven years.
The other is that some targets that seemed like a real stretch back then have become a
reality today, providing us with a powerful lesson in the importance of maintaining discipline
around a few really important goals.
Following is an update on our progress:
ŠSafety – A safe operation is the foundation of our business. Alaska Air Group has
been widely recognized for having state-of-the-art safety and compliance practices in
all areas of our operation.
ŠPeople – Getting everyone aligned around the same goals is powerful. During 2009,
we made significant progress toward having all employees at both airlines in a
common gain-sharing plan that aligns our efforts around the four big drivers of our
business: safety, customer satisfaction, costs and profitability.
Alaska guarantees bags will be at the
carousel within 25 minutes or customers
receive $25 or 2,500 Mileage Plan miles.
ŠCustomers – At Alaska and Horizon, we are
obsessed with providing our customers the
best value for their dollar. We are pleased to
offer an award-winning Mileage Plan, a first-
class cabin on Alaska Airlines, complimentary
Pacific Northwest wines and micro-brews on
Horizon Air, and a baggage delivery guarantee
that is unique in the industry – all for prices
that compare favorably with those of our
competitors.
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