eTrade 2011 Annual Report Download - page 188

you must contact Legal before displaying, publishing or reproducing material subject to copyright protection.
Patent laws govern the right to make, use and sell a patented invention. Certain software applications and business methods may be
subject to patent protection. If you develop a software application, business method or invention during the course of your
employment with E*TRADE, you must document the development and consult with your direct supervisor and Legal concerning its
patentability. Similarly, before introducing or using a software application, business method or invention that is similar to that of
another company, inventor or person, particularly in the financial services industry, you must consult with the Legal Department.
Please note that E*TRADE owns all rights in any intellectual property developed by employees during your employment that relate to
E*TRADE’s business, even if invented or otherwise developed outside E*TRADE premises and even if no E*TRADE equipment
was used in the process. Additional information is available in this Code under “Ownership of Intellectual Property.”
Trademark laws govern the use of product or brand names, service marks, and trade names that the public associates with a particular
product or service. You must obtain prior approval of all uses of E*TRADE’s trademarks, service marks and trade names from the
Legal Department. In addition, before adopting any new names for product or service offerings, you must have the approval of the
Legal Department. For further information consult
https://mychannele.corp.etradegrp.com/web/guest/departments/legalaffairs/trademarks.
Trade secret protection governs the disclosure and use of information that the owner has endeavored to hold secret, usually because
the information provides the owner with a competitive advantage. It is not necessary that the information be subject to copyright,
patent or trademark protection in order to constitute a trade secret.
E*TRADE’s policies govern situations in which employees develop, create or receive any materials in the course of employment by
E*TRADE that may be entitled to protection under intellectual property or other laws. Additional obligations and restrictions are set
forth in the new hire documents you received at the commencement of your relationship with E*TRADE. Questions concerning these
policies, rules and requirements can be directed to the Legal Department.
Privacy Laws and Regulations
E*TRADE is fully committed to complying with the privacy and data protection laws applicable to its worldwide operations.
E*TRADE employees are required as a condition of their employment to agree to maintain the confidentiality of Proprietary
Information (as defined below in this Code), including customer and employee information, to which they may have access during the
course of their employment. Dis-closure of any such information must be done in accordance with internal policies and procedures
and E*TRADE’s privacy statement which is available on My Channel*E:
https://mychannele.corp.etradegrp.com/web/guest/knowledge/policies/privacy.
In addition to E*TRADE’s privacy statement, there may be other laws, regulations, contractual obligations or internal policies and
procedures, that require even stricter handling of information and in certain circumstances, may prohibit sharing of information
among E*TRADE entities and E*TRADE employees. For any questions regarding the disclosure of Proprietary Information, or
compliance with any privacy laws, regulations, contractual obligations or internal policies and procedures, you must contact the Legal
or Compliance Department or E*TRADE’s Privacy Officer.
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