Yamaha 2005 Annual Report Download - page 36

34 Yamaha Annual Report 2005
Social Contribution Activities
The Yamaha Group is not merely about supplying products and services based on sound and music. The company
also aims to make a meaningful social contribution, in the process creating multiple points of contact and establish-
ing various forums for dialog with many people. Examples include the sponsorship of concerts, which allow people
to enjoy different types of music. Yamaha makes regular donations of musical instruments, and is also involved in
beautification campaigns and a variety of social development projects.
Japan
Pacific Flora 2004
Yamaha supplied professional audio equipment for Pacific Flora 2004, which lasted for just over
six months from April 8, 2004 at Lake Hamana Garden Park. The Yamaha Group also sponsored
several concerts held during the exhibition.
The 2005 World Exposition, Aichi, Japan
Yamaha is one of the official sponsors of the 2005 World Exposition, Aichi, Japan, which extends
for six months from March 25, 2005. Yamaha is involved in a variety of roles, including supplying
professional audio equipment at the Expo Dome and halls. The company also contributes to the
success of the event by supplying musical instruments for various events and sponsoring a number
of concerts.
Sponsorship of concerts for amateur musicians
Since 1999, Yamaha has sponsored the Amateur Band Concert Japan featuring various musical
genres that provide an opportunity for amateur bands in Japan to perform. Held in Ebisu, Tokyo
in September 2004, the sixth annual concert was held for 13 finalists selected from over 500 initial
entries. The level of performance proved extremely high.
Yamaha also sponsored large-scale free participation concerts in different parts of Japan to
provide amateur musicians of all levels and ages an opportunity to rehearse and perform in concert
settings. The events proved a popular way of enabling many people to experience the excitement
of performing in public.
13th Hamamatsu Jazz Week
In conjunction with the city of Hamamatsu and various local groups and media firms, Yamaha
sponsored the 13th Hamamatsu Jazz Week, which happened during June 5-13, 2004. Managed
jointly by the local government and citizen’s groups, this event aims to allow people of all ages to
enjoy jazz. Hamamatsu Jazz Week is now a major fixture on the regional cultural calendar and is
also known as one of Japan’s leading jazz events.
10th Hamamatsu International Wind Instrument Academy & Festival
Sponsored by Yamaha in conjunction with the city of Hamamatsu, local groups and the Yamaha
Music Foundation, this event took place from July 29 to August 3, 2004. Featuring 19 world-class
performers and teachers, 133 instructees and 250 attendees, the 2004 event celebrated its 10th
anniversary with lessons involving over 380 people. The cumulative number of musicians receiving
instruction at this academy now exceeds 1,500, and it has become a widely respected event both
in Japan and abroad.
Donation of musical instruments
Yamaha Piano Service Co., Ltd. donated a digital grand piano (GranTouchTM) to the AFLAC
Parents House in Asakusabashi that is operated by the Children’s Cancer Association of Japan.
The facility provides accommodation for families of children from the provinces who are under-
going advanced cancer treatment at specialist hospitals in Tokyo. Besides economic assistance,
the facility also aims to provide spiritual support for families in their time of need. The piano is
being used for a variety of concerts and other events.
Using funds raised through original sticker sales at its annual Gospel Night event, Yamaha
donated percussion made by Remo Inc. to four homes for disabled children. Yamaha also organ-
ized special therapy sessions to teach the children how to enjoy playing these instruments.