Yamaha 2005 Annual Report Download - page 27

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Yamaha Annual Report 2005 25
company installed a new senior management team at Yamaha Livingtec as part of a series of
drastic reforms. The immediate goal is to make the Yamaha range more price-competitive by
adding 20% to the value added through a combination of reduced production costs and
enhanced productivity. Over the longer term, the company plans to undertake a complete
overhaul of all design, marketing, purchasing and sales systems to refocus the brand on
Yamaha’s strengths in this field.
Yamaha has also introduced major organizational changes to make segment operations
more responsive to market trends and to improve decision-making. Besides flattening the
organization, Yamaha has strengthened the links between head office and field sales offices to
improve strategy execution. In addition, a new department has been established to develop
products specifically for the home remodeling market, in coordination with a new general man-
ager appointed for the Tokyo area. To improve contacts with potential consumers, Yamaha
has set up a new office at its head office that acts to oversee and enhance domestic show
rooms. The office will formulate new criteria to boost the image of showroom facilities and intro-
duce training programs for sales staff.
Yamaha Livingtec retains a wealth of talented chemicals specialists. The aim remains to
apply this talent and to leverage Yamaha’s technical superiority to create high-quality kitchen
and bathroom products that consumers demand, and to manufacture these at sufficiently low
cost to remain competitive in the market. Having initiated major internal reforms in fiscal 2005,
the company aims to rebuild with the goal of making a significant contribution to Yamaha
Group earnings.
System kitchen DolceTM
System bathroom BeautTM