Western Digital 2010 Annual Report Download - page 15

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management, e-mail, file serving, web serving, near-line storage, medical records, engineering data management, video
broadcasting and video security. The WD VelociRaptor
TM
also has been popular for use in the high-end desktop PC
market for applications including gaming, servers and advanced CAD/CAM (computer-aided design/computer-aided
manufacturing) systems.
Consumer Electronics Products
We offer a line of hard drives under the WD»AV brand that are designed for use in products such as DVRs, STBs,
karaoke systems, multi-function printers and gaming systems. WD»AV drives deliver the characteristics CE man-
ufacturers seek most, which are quiet operation, low operating temperature, low power consumption specifications, high
reliability and optimized streaming capabilities. We also offer low-power WD»AV drive models that feature the WD
GreenPower Technology
TM
. Lower power consumption in our WD»AV drives results in cooler operation, which enhances
long-term reliability. Our WD GreenPower Technology
TM
also quiets drive operation, which is an important attribute for
our CE customers.
Branded Products
We sell a broad line of WD»-branded hard drive-based storage appliances, which are internal drives embedded into
PC peripheral-style enclosures that have USB 2.0, USB 3.0, external SATA, FireWire
TM
and Ethernet network
connections and include software that assists customers with back up, remote access and management of digital content.
We sell these branded storage appliances, as well as related adapters and accessories, through retail store fronts, online
stores and distributors. These include:
• the 3.5-inch hard drive-based My Book»family of storage appliances, which are designed to reside on desktops as
PC peripherals, as well as be connected to networks, and to simplify storage for mainstream consumers, and offer
from 500 GB to 4 TB of capacity;
• the 3.5-inch My DVR Expander
TM
series of external SATA (“eSATA”) and USB 2.0 storage appliances, which adds
recording time to STBs with DVR capability. In addition, My Book»AV DVR Expander also allows for the
transfer and storage of videos from certain camcorders;
• the WD ShareSpace
TM
network-attached storage system, which offers capacities as high as 8 TB for home office or
small office applications;
• the 2.5-inch hard drive-based My Passport
TM
and WD Elements
TM
Portable series of USB 2.0 and FireWire
TM
storage devices, which, weighing less than one-half of a pound, offer from 250 GB to 1 TB of portable storage
capacity. In addition, My Passport
TM
AV also allows for the transfer and storage of videos from certain
camcorders; and
• 3.5-inch and 2.5-inch internal hard drives packaged with PC installation kits under the WD»brand for retail
store sales.
We also sell a line of WD»-branded media players which are devices that enable users to play digital movies, music
and photos from any of our WD»-branded external hard drives, other USB mass storage devices or the Internet, on a
television or home theater system, independent of the PC. Our media players provide rich, high-definition playback and
navigation up to 1080p, multiple ports to connect to multiple mass storage devices and access them simultaneously,
high-definition multimedia interface ports to connect to the highest quality HDTV or home theater system and
composite outputs to ensure compatibility with virtually all television sets.
Solid-State Drive Products
We offer a line of solid-state drives under the SiliconDrive»and WD SiliconEdge»brands that provide advanced
storage technologies for the embedded systems and client PC markets. Our SiliconDrive»product family consists of 2.5-
inch, Compact Flash (“CF”) and other small form factors with capacities ranging from 32 megabytes (“MB”) to 120 GB,
interfaces that include SATA and Parallel Advanced Technology Attachment (“PATA”)/EIDE/CF and read/write speeds of
up to 100/80 MB per second. Our SiliconDrive»products address the stringent embedded systems market requirements
and ensure data integrity, eliminate unscheduled downtime, protect application data and software and provide for data
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