Washington Post 2006 Annual Report Download - page 29

Newsweek 's published advertising rates are based on its average weekly circulation rate base and are competitive with
those of the other weekly news magazines. As is common in the magazine industry, advertising typically is sold at varying
discounts from Newsweek 's published rates. Effective with the January 7, 2006 issue, Newsweek 's published national
advertising rates for all categories of such advertising were increased by an average of approximately 5.0%. Beginning
with the issue dated January 8, 2007, such rates were increased again, also by an average of approximately 5.0%.
Internationally, Newsweek is published in a Europe, Middle East and Africa edition; an Asia edition covering Japan, Korea
and south Asia; and a Latin American edition; all of which are in the English language. Editorial copy solely of domestic
interest is eliminated in the international editions and is replaced by other international, business or national coverage
primarily of interest abroad. Newsweek estimates that the combined average weekly paid circulation for these English-
language international editions of Newsweek in 2006 was approximately 450,000 copies.
Since 1984 a section of Newsweek articles has been included in The Bulletin, an Australian weekly news magazine which
also circulates in New Zealand. A Japanese-language edition of Newsweek, Newsweek Nihon Ban, has been published
in Tokyo since 1986 pursuant to an arrangement with a Japanese publishing company which translates editorial copy, sells
advertising in Japan and prints and distributes the edition. Newsweek Hankuk Pan, a Korean-language edition of
Newsweek, began publication in 1991 pursuant to a similar arrangement with a Korean publishing company. Newsweek
en Espa ¿nol,
a Spanish-language edition of Newsweek which has been distributed in Latin America since 1996, is currently
being published under an agreement with a Mexico-based company which translates editorial copy, prints and distributes
the edition and jointly sells advertising with Newsweek. Newsweek Bil Logha Al-Arabia, an Arabic-language edition of
Newsweek, began publication in 2000 under a similar arrangement with a Kuwaiti publishing company. Pursuant to
agreements with local subsidiaries of a German publishing company, Newsweek Polska, a Polish-language newsweekly,
began publication in 2001, and Russky Newsweek, a Russian-language newsweekly, began publication in 2004. In
addition to containing selected stories translated from Newsweek 's various U.S. and foreign editions, each of these
magazines includes editorial content created by a staff of local reporters and editors. Under an agreement with a Hong
Kong-based publisher, Newsweek Select, a Chinese-language magazine based primarily on selected content translated
from Newsweek 's U.S. and international editions, has been distributed in Hong Kong since 2003 and in mainland China
since 2004. Newsweek estimates that the combined average weekly paid circulation of The Bulletin insertions and the
various foreign-language international editions of Newsweek was approximately 632,000 copies in 2006.
The online version of Newsweek, which includes stories from Newsweek 's print edition as well as other material, has been
a co-branded feature on the MSNBC.com website since 2000. This feature is being produced by
Washingtonpost.Newsweek Interactive, another subsidiary of the Company.
Arthur Frommer's Budget Travel magazine, another Newsweek publication, was published 10 times during 2006 and had
an average paid circulation of more than 600,000 copies. Budget Travel is headquartered in New York City and has its
own editorial staff. This magazine's website is also being produced by Washingtonpost.Newsweek Interactive.
PostNewsweek Tech Media
The assets of this division of Post-Newsweek Media, Inc., which published controlled-circulation trade periodicals and
produced the FOSE trade show, were sold on December 22, 2006.
Cable Television Operations
At the end of 2006 the Company (through its Cable One subsidiary) provided cable service to approximately 693,500
basic video subscribers (representing about 53% of the 1,315,000 homes passed by the systems) and had in force
approximately 213,900 subscriptions to digital video service and 289,000 subscriptions to cable modem service. Digital
video and cable modem services are each available in markets serving virtually all of Cable One's subscriber base.
Among the digital video services offered by Cable One is the delivery of certain premium, cable network and local
over-the-air channels in HDTV.
In January 2006 Cable One sold a small cable system in Idaho that had 475 basic video subscribers and passed 1,272
homes.
The Company's cable systems are located in 19 midwestern, southern and western states and typically serve smaller
communities: Thus 10 of the Company's current systems pass fewer than 10,000 dwelling units, 33 pass 10,000-50,000
dwelling units, and 5 pass more than 50,000 dwelling units. The two largest clusters of systems (which each currently
serve more than 80,000 basic video subscribers) are located on the Gulf Coast of Mississippi and in the Boise, Idaho
area.
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