Washington Post 2006 Annual Report Download - page 23

services for Express are provided by WP Company. The Express newsroom also produces a website,
www.readexpress.com, which features entertainment and lifestyle coverage from the print edition.
Washingtonpost.Newsweek Interactive
Washingtonpost.Newsweek Interactive Company, LLC (""WPNI'') develops news and information products for electronic
distribution. Since 1996 this subsidiary of the Company has produced washingtonpost.com, an Internet site that currently
features the full editorial text of The Washington Post and most of The Post 's classified advertising, as well as original
content created by WPNI's staff, blogs written by Post reporters and others, interactive discussions hosted by Post
reporters and outside subject experts, user-posted comments and content obtained from other sources. As measured by
WPNI, this site averaged more than 220 million page views per month during 2006. The washingtonpost.com site also
features extensive information about activities, groups and businesses in the Washington, D.C. area, including an arts and
entertainment section and news sections focusing on politics and on technology businesses and related policy issues. This
site has developed a substantial audience of users who are outside of the Washington, D.C. area, and WPNI believes that
approximately 85% of the unique users who access the site each month are in that category. WPNI requires most users
accessing the washingtonpost.com site to register and provide their year of birth, gender, zip code, job title and the type
of industry in which they work. The resulting information helps WPNI provide online advertisers with opportunities to target
specific geographic areas and demographic groups. WPNI also offers registered users the option of receiving various
e-mail newsletters that cover specific topics, including political news and analysis, personal technology and entertainment.
WPNI also produces the Newsweek website, which was launched in 1998 and contains editorial content from the print
edition of Newsweek as well as daily news updates and analysis, photo galleries, web guides and other features. In 2005
WPNI assumed responsibility for the production of the Budget Travel magazine website and relaunched it as Budget-
TravelOnline.com. This site contains editorial content from Arthur Frommer's Budget Travel magazine and other sources.
In 2005 WPNI purchased Slate, an online magazine that was founded by Microsoft Corporation in 1996. Slate features
articles analyzing news, politics and contemporary culture and adds new material on a daily basis. Content is supplied by
the magazine's own editorial staff as well as by independent contributors.
Since September 2006 WPNI has provided content from washingtonpost.com and the Slate and Newsweek websites
specially formatted to be downloaded and displayed on web-enabled cell phones and other personal digital devices.
WPNI holds a 16.5% equity interest in Classified Ventures LLC, a company formed in 1997 to compete in the business of
providing online classified advertising databases for cars, apartment rentals and residential real estate. The other owners
are Tribune Company, The McClatchy Company, Gannett Co., Inc. and Belo Corp. Listings for these databases come
from print and online-only sales of classified ads by the newspaper and online sales staffs of the various owners as well as
from sales made by Classified Ventures' own sales staff. The washingtonpost.com site provides links to the Classified
Ventures' national car and apartment rental websites ( www.cars.com and www.apartments.com ). WPNI uses software
from Classified Ventures to host washingtonpost.com's online listing of residential real estate for sale in the greater
Washington, D.C. area, and Classified Ventures consolidates the local listings of its various owners into a national
residential real estate website ( www.homescape.com ).
Under an agreement signed in 2000 and amended in 2003, WPNI and several other business units of the Company have
been sharing certain news material and promotional resources with NBC News and MSNBC. Among other things, under
this agreement the Newsweek website is a feature on MSNBC.com, and MSNBC.com is being provided access to certain
content from The Washington Post. Similarly, washingtonpost.com is being provided access to certain MSNBC.com
multimedia content. Unless extended by the parties, this agreement will expire in July 2007.
Post-Newsweek Media
The Company's Post-Newsweek Media, Inc. subsidiary publishes two weekly paid-circulation, three twice-weekly paid-
circulation and 34 controlled-circulation weekly community newspapers. This subsidiary's newspapers are divided into two
groups: The Gazette Newspapers, which circulate in Montgomery, Prince George's and Frederick Counties and in parts of
Carroll County, Maryland; and Southern Maryland Newspapers, which circulate in southern Prince George's County and
in Charles, St. Mary's and Calvert Counties, Maryland. During 2006 these newspapers had a combined average
circulation of approximately 660,000 copies. This division also produces military newspapers (most of which are weekly)
under agreements where editorial material is supplied by local military bases; in 2006 the 12 military newspapers
produced by this division had a combined average circulation of more than 125,000 copies.
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