Washington Post 2006 Annual Report Download - page 22

(for which period ABC had not completed its audit as of the date of this report) from the semiannual publisher's statements
submitted to ABC for the six-month periods ended April 2, 2006 and October 1, 2006:
Average Paid Circulation
Daily Sunday
2002ÏÏÏÏÏÏÏÏÏÏÏÏ 767,843 1,058,458
2003ÏÏÏÏÏÏÏÏÏÏÏÏ 749,323 1,035,204
2004ÏÏÏÏÏÏÏÏÏÏÏÏ 729,068 1,016,163
2005ÏÏÏÏÏÏÏÏÏÏÏÏ 706,105 983,243
2006ÏÏÏÏÏÏÏÏÏÏÏÏ 681,187 945,651
In The Post 's primary circulation territory (which accounts for more than 90% of its daily and Sunday circulation and
consists of Washington, D.C. and communities generally within a 50-mile radius from the city but excluding Baltimore City
and its northern and eastern suburbs), the newsstand price for the daily newspaper has been $0.35 since 2002 and the
newsstand price for the Sunday newspaper has been $1.50 since 1992, while the rate charged for each four-week
period for home-delivered copies of the daily and Sunday newspaper has been $14.40 since 2004 and the
corresponding rate charged for Sunday-only home delivery has been $6.00 since 1991. The same rates prevailed
outside of The Post 's primary circulation territory until the third quarter of 2006 when The Post raised its newsstand prices
and home-delivery rates for such sales. Newsstand prices for sales outside the primary circulation territory were increased
to $0.50 for the daily newspaper and $2.00 for the Sunday newspaper, while home-delivery rates for each four-week
period increased to $20.00 for the daily and Sunday newspaper and $8.00 for the Sunday newspaper only.
General advertising rates were increased by an average of approximately 4.5% on January 1, 2006 and by additional
amounts on January 1, 2007 that WP Company estimates will average approximately 4.0%. Rates for most categories of
classified and retail advertising were increased by an average of approximately 3.4% on February 1, 2006 and by
additional amounts on February 1, 2007 that WP Company estimates will average approximately 3.2%.*
The following table sets forth The Post 's advertising inches (excluding preprints) and number of preprints for the past five years:
2002 2003 2004 2005 2006
Total Inches (in thousands) ÏÏÏÏ 2,657 2,675 2,726 2,661 2,613
Full-Run Inches ÏÏÏÏÏÏÏÏÏÏÏÏÏ 2,180 2,121 2,120 1,941 1,838
Part-Run Inches ÏÏÏÏÏÏÏÏÏÏÏÏ 477 554 606 720 775
Preprints (in millions) ÏÏÏÏÏÏÏÏÏ 1,656 1,835 1,887 1,833 1,828
WP Company also publishes The Washington Post National Weekly Edition, a tabloid that contains selected articles and
features from The Washington Post edited for a national audience. The National Weekly Edition has a basic subscription
price of $78 per year and is delivered by second-class mail to approximately 31,000 subscribers.
The Post has about 625 full-time editors, reporters and photographers on its staff; draws upon the news reporting facilities
of the major wire services; and maintains correspondents in 17 news centers abroad and in New York City; Los Angeles;
Chicago; Miami; Austin, Texas; and Seattle, Washington. The Post also maintains reporters in 11 local news bureaus.
Since March 30, 2006, WP Company has provided weekday programming content, including interviews and news
coverage featuring writers, editors and columnists from The Post, for distribution by Bonneville International Corporation on
two of Bonneville's radio stations in the D.C. market (WTWP on 1500 AM and 107.7 FM). In return, WP Company
receives a programming and license fee and a right to share in certain of the stations' revenues.
Express Publications
Express Publications Company, LLC (""Express Publications''), another subsidiary of the Company, publishes a weekday
tabloid newspaper named Express, which is distributed free of charge using hawkers and news boxes near Metro stations
and in other locations in Washington, D.C. and nearby suburbs with heavy daytime sidewalk traffic. A typical edition of
Express is 45 to 60 pages long and contains short news, entertainment and sports stories, as well as both classified and
display advertising. Current daily circulation is approximately 185,000 copies. Express relies primarily on wire service and
syndicated content and is edited by a full-time newsroom staff of 21. Advertising sales, production and certain other
*The percentages set forth in this paragraph were calculated from The Post 's published non-discounted advertising rates. However most
advertisers qualify for multiple-insertion and other discounts and the demand for advertising varies over time so those percentages may not
accurately reflect the actual revenue impact of year-over-year rate changes.
6THE WASHINGTON POST COMPANY