Visa 2010 Annual Report Download - page 11

Table of Contents
Large and Medium Companies. The Visa Corporate platform offers payment options primarily for employee travel and entertainment charges,
including cash advances, and provides detailed transaction data as well as information and expense management tools. The Visa Purchasing platform provides
card and non-card electronic payment products that allow companies to easily procure goods and services, while streamlining resource- and paper-intensive
purchase order and invoice processing. Through Syncada, our joint venture with US Bank, we market an integrated invoice processing, payment and financing
platform for financial institutions to offer to their corporate and government commercial clients around the world.
Government Organizations. In addition to the products mentioned above, Visa offers government organizations unique information-and expense-
management tools, employee-fraud-and misuse-management tools and strategic sourcing tools for their card programs. In certain countries, Visa offers
specialized commercial products for specific government-sponsored programs, typically targeting agriculture, small-business, freight or construction loan
programs.
Product Platform Innovation
Our fundamental approach to innovation focuses on enhancing our current product platforms and extending the utility of our products and services to
new merchant segments and geographies. We invest in innovation because we believe we can drive more secure, accessible and versatile payment program
options for clients, merchants and consumers. We focus on new payment channels, card technologies, payment account access devices and authentication
methods, and have recently made significant investments in the development of: eCommerce payment platforms; contact and contactless chip cards and
devices; card product enhancements; authentication and security technologies and platforms; and money transfer.
In addition to the eCommerce (CyberSource) development mentioned above, we announced the following innovative offerings:
• we launched an online shopping tool in the U.S., Rightcliq by Visa, which improves the way consumers browse and compare products, checkout
on merchant websites, and track packages to their doorstep.
• working with Bancomer Transfer Services, Inc., a subsidiary of BBVA Bancomer, S.A., we launched a money transfer service that will provide
an alternative for consumers that send money from the U.S. to select countries in Latin America and Asia.
• we partnered with DeviceFidelity to launch a solution that combines Visa's contactless payment technology, Visa payWave, and DeviceFidelity's
In2Pay technology to transform a mobile phone with a microSD memory slot into a mobile contactless payment device.
Payments Network Management
We devote significant resources to ensure that Visa is the payments network of choice for clients, merchants and cardholders. We seek to accomplish
this by promoting our brand through marketing and sponsorship activities, increasing acceptance of Visa cards around the world and ensuring that the system
operates reliably and securely for all of our network participants.
Brand Management and Promotion, and Corporate Reputation
We engage in a variety of activities designed to maintain and enhance the value of our brand, taking a targeted, analytical approach tailored by
geography to achieve our growth and business objectives. We combine advertising, sponsorships, promotions, public relations and, increasingly, social media
to create programs that build active preference for products carrying our brand, promote product
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