Visa 2010 Annual Report Download - page 10

Table of Contents
Product Platforms
We offer a broad range of product platforms that enable our clients to build differentiated, competitive payment programs for their consumer, business,
government and merchant clients. Our principal payment platforms enable credit, charge, deferred debit, debit and prepaid payments, as well as cash access
for consumers, businesses and government entities. Our payment platforms are offered under our Visa, Visa Electron, Interlink and PLUS brands.
Consumer Credit
Our consumer credit product platforms allow our issuers to offer deferred payment and financing products that can be customized to meet the needs of
all consumer segments. Our baseline consumer credit platform is marketed to our issuers as Visa Classic. In addition, we offer premium credit platforms.
These enable our issuers to tailor programs to consumers requiring higher credit lines or enhanced benefits, such as loyalty programs. Our premium consumer
credit platforms are marketed to issuers, and in some cases, to cardholders, as Visa Gold, Visa Platinum, Visa Signature, Visa Signature Preferred and Visa
Infinite.
Consumer Deposit Access
Our deposit access product platforms enable our issuers to offer consumer payment and cash access products that draw on consumers' deposit accounts,
such as checking, demand deposit, asset or other pre-funded accounts.
Consumer Debit. Our primary consumer debit platform in the United States and many other countries uses the Visa brand mark. Our clients in Asia
Pacific (AP), Latin America and Caribbean (LAC), and Central and Eastern Europe, Middle East and Africa (CEMEA), can use the Visa Electron debit
platform, which requires all transactions initiated from the card to be authorized electronically. It is primarily used by issuers offering payment programs to
higher risk client segments or in countries where electronic authorization is less prevalent. In the United States, we also provide the Interlink debit product
platform, which generally requires a cardholder to enter a personal identification number (PIN), for authentication. Interlink may be enabled through an
acceptance mark on a Visa debit card or issued as a standalone debit card.
Prepaid. Our prepaid product platform enables issuers to offer products that access a pre-funded account, allowing cardholders to enjoy the
convenience and security of a payment card in lieu of cash or checks. Our prepaid platform includes gift, travel, youth, payroll, money transfer, corporate
incentive, insurance reimbursement and government benefits cards.
Cash Access. Our clients can provide global cash access to their cardholders by issuing products accepted at Visa and PLUS branded ATMs. Most Visa
and Visa Electron branded cards offer cash access at ATMs, as well as at branches of our participating financial institution clients. The PLUS brand may also
be included on issuers' non-Visa branded cards to offer international cash access as a complement to domestic cash access services.
Commercial
Our commercial product platforms enable small businesses, medium and large companies, and government organizations to streamline payment
processes, manage total spend, access information reporting, automate their supply chain and reduce administrative costs.
Small Businesses. The Visa Business credit and debit platforms provide small businesses with cash flow tools, purchasing savings, rewards and
management reporting. Visa Business Electron is an electronic authorization platform used in many countries outside North America.
9