Ubisoft 2001 Annual Report Download - page 14

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14
AATTTTRRAACCTT AALLLL PPLLAAYYEERRSS,,
AALLLL AARROOUUNNDD TTHHEE WWOORRLLDD
Ubi Soft's worldwide presence allows it to
precisely identify and understand what players
want as well as to monitor evolving gaming
preferences and trends.
Strategically positioned for success
Ubi Soft has established sales subsidiaries in
such key markets as the US, the UK, Germany,
France, Japan and China.
The group's sales force is in direct contact with
retailers in 21 countries, and indirectly in more
than 50 countries. Through this distribution
strategy, Ubi Soft overseas its local product
sales and is widely present in retail displays.
As a result, Ubi Soft has gained market share
throughout the world. It ranks 6th in the PC
segment in the US, and holds between 3rd and
5th place in Europe for all platforms combined.
Ubi Soft is also the leading game publisher in
China.
By maintaining close contact with gamers, it is
strategically positioned to adapt each product
and launch to specific markets. Ubi Soft localizes
games in 25 languages, creating multilingual
versions of games, packaging and user manuals.
Sales force in direct contact
with retailers in 21 countries
AN INTERNATIONAL
SUCCESS