US Postal Service 2010 Annual Report Download - page 16

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14 2010 Annual Report United States Postal Service
PROGRESS AGAINST THE PLAN
OUR CHECKLIST
Expand Products
and Services
In 2010, the U.S. Postal Service had another
strong year in terms of expanding product
and service offerings to better meet evolving
customer needs. We continued to build on our
successful 2009 offerings, and made important
strides along the path to enhance the value of
the mail for business and residential customers.
Throughout 2010, for example, we extended
and expanded our successful Priority Mail fl at
rate shipping offering, supported by an award-
winning advertising campaign. This service
allows customers to ship for a low, fl at rate to
anywhere in the country. For optimal conve-
nience, at prioritymail.com, customers can even
take a picture of an item and determine the size
of the fl at rate box required. We also continued
sale promotions, offering pricing incentives of 30
percent on Standard Mail volumes above a cer-
tain threshold, and a First-Class Mail Incentive
Program, offering a 20-percent credit at certain
volume levels.
Anticipating what customers need before they
need it allows a business to stay relevant and
ahead of competitors. Success for the Postal
Service means nothing less. Technology and
customer needs are changing rapidly in today’s
world, and the Postal Service is adapting so that
customer needs and expectations are not only
met, but exceeded.
The success of new products and services
like fl at rate boxes, along with sales and rebate
programs, demonstrate that our creative think-
ing and new ideas signifi cantly benefi t the Postal
Service and our customers. We will continue to
bring to market products and services that our
customers value, improve our speed to market
and continue to innovate — that is our mission
and our commitment to the American people. ■
CHALLENGE
Adapting to the
changing mailing needs
of the American public.
SOLUTION
Heightened emphasis
on product and service
innovations.
Many Post
Offi ce lobbies
are offering
new products
and services
— including
holiday and
gift cards.
We give back to the
communities in which we
work. We support efforts
to raise awareness about
important social concerns.
Our Breast Cancer Research
semipostal stamp has raised
more than $71 million for
breast cancer research since
1998.
Social Awareness