US Postal Service 2007 Annual Report Download - page 8

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8 | 2007 Annual Report United States Postal Service
We’re bullish on mail.
It touches all Americans. From small towns
on the Great Plains to the great cities of both
coasts, from letters from home to U.S. soldiers
overseas to Alaskan villagers reached only by
seaplane, mail connects our nation.
It’s personal and anticipated. It’s a birthday card
lovingly sent to a grandmother or a thank-you
note from a charity. It’s a catalog from a favorite
merchant announcing a sale on the trendiest
designer shoes or a flyer announcing the
arrival of the hottest electronic game at a local
business.
It’s trusted. For more than two centuries,
our mail carriers have been welcomed at the
front door of homes and businesses in every
community. Americans trust us to protect their
privacy.
It delivers results. New and innovative uses, such
as voting by mail or environmentally friendly
packaging, help companies build business and
contribute to a multibillion-dollar mailing industry
that employs millions of people. Mail has an
essential role in the commerce of our nation.
We’re bullish on the future.
Change always has been part of our history.
For 230 years, we have advanced on a parallel
course with the development of our nation.
With the enactment of the new postal law, we
have started down the path to profitability and
performance that will define the Postal Service of
the future.
We always adapt our products and services to
meet the evolving needs and changing lifestyles
of Americans. We recognize the importance of
giving people options that fit their busy, multitask-
ing lives. We make it quick, easy and convenient
for consumers to do business with us when
and where they want, online or at a Post Office,
around the clock. The Internet helps us connect
with our customers, large and small.
Today’s mail is built on technology. Automation
equipment moves mail and packages faster
than ever toward their destinations. High-tech
scanners can track mail from trucks to processing
plants to the front doors of homes and busi-
nesses everywhere. Through the use of advanced
barcode technology, mail is smarter than ever.
We understand that the key to our growth is
increasing the value of mail and continuing to
develop products and services that our customers
need and want. We’re up to the challenge. Our
Strategic Transformation Plan has us on a path
to grow the mail and keep delivering service and
trust for future generations.
Working together, we can keep the mailing
industry strong and responsive to the needs of
people who rely on mail to communicate and
conduct business every day. Be assured — every
step we take will protect the fundamental right
of every American to send and receive mail
affordably. And everything we do will ensure that
we can deliver for future generations.
We’re bullish on our mission.
“Mail is good for
business, good for the
economy and, overall,
it’s good for America.”
John Potter
Postmaster General, CEO
Adding new value to mail