US Bank 2012 Annual Report Download - page 12

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8 U.S. BANCORP
A Rich Heritage | A Strong Future
Making Dreams Come True
U.S. Bank ends SBA fiscal year with $525 million in new volume,
moving up to second nationally
U.S. Bank has supported small businesses for decades through the U.S. Small
Business Administration (SBA) lending program, and we ended the 2012 SBA
fiscal year with $525 million in new volume and 1,661 loans committed as
the small business sector continued to strengthen. Our strength in key markets
continued, as we ranked first in dollar volume in Kentucky and Tennessee and
were one of the top ten lenders in 27 of the 29 SBA districts. U.S. Bank ranked
first in the number of loans in Kansas City, Minnesota, Portland, Seattle/Spokane,
St. Louis and Tennessee and ranked as one of the top ten lenders in 21 of the 29
SBA districts. In addition to our small business loans and services, newsletters,
websites and experienced bankers, we also support small business through
numerous specialized seminars and sponsorships across our markets. U.S. Bank
has a long-standing commitment to serve the Asian, Hispanic, African American
and every other small business community by putting the strength and expertise
of our team to work for small businesses across the nation.
From a first checking account to a home loan to retirement
savings — from a small business loan to cash management
systems — our Consumer and Small Business Banking
division is there when goals and dreams need financial
support to help make them come true — just as we have
been for 150 years.
Now more than ever, individuals, families and small busi-
ness owners and entrepreneurs want and need a banking
partner that is still right there on the corner, as well as
online, mobile, on the phone and in person — with all
channels delivering the products and services that make
things happen and make banking easier, faster, more
understandable and more secure than ever before.
It’s all about the quality, convenience and service
Our goal has always been to give customers the best
service, value and convenience of any bank in the country,
and we continually review our consumer products and
services to assure quality. Those practices paid off when
Money® magazine named U.S. Bank the best national bank
in America for its basic checking and savings, student
checking and checking accounts with features for seniors.
Money cited U.S. Bank’s broad retail banking network —
fourth-largest in the country — and the ease which
U.S. Bank customers can waive monthly maintenance
fees. They also recognized U.S. Bank for offering advanced
features such as the ability for customers to deposit a check
from their mobile phone or tablet. The magazine noted that
student checking accounts have no monthly maintenance
fees, robust mobile banking and a large ATM network,
which students rely on heavily. U.S. Bank’s checking
features for seniors also earned top honors.
Our checking packages help make money management
easier and more convenient. A variety of bundled services
let customers choose the right accounts and provide benefits
stand-alone accounts might not offer. Our S.T.A.R.T.
(Savings Today and Rewards Tomorrow®) program continues
to grow and to encourage personal savings through a
customized plan that lets customers save at their own pace
and rewards regular savings with even more money in
the form of U.S. Bank Rewards Visa® Cards. S.T.A.R.T.
customers now number nearly 1,096,000.