US Bank 2004 Annual Report Download - page 17

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The Private Client Group has several initiatives in
progress which leverage the franchise to develop new client
relationships. Our focus is on building stronger internal
partnerships with other U.S. Bancorp lines of business.
We recognize that many customers already doing business
with U.S. Bank could benefi t from the comprehensive and
specialized expertise of our Financial Planning, Private
Banking, Personal Trust, Investment and Insurance experts
in The Private Client Group.
Retail Payment Solutions has increased penetration of
personal and small business checking account customers
with U.S. Bank-branded credit and debit cards by
investing in sales and training opportunities with our
expanded branch network.
PRODUCT DEVELOPMENT
Treasury Management will launch SinglePointSM, a unifi ed
customer workstation in 2005, providing a single point
of access for our core U.S. Bank Treasury Management
services. SinglePointSM allows business customers to
access information and reports, initiate and manage
ACH transactions and wires, view check and deposit
images and manage check fraud programs at one source.
We have upgraded and image-enabled key lockbox sites
for both wholesale and retail payment processing, and
introduced a suite of check conversion products and
services including On-Site Electronic Deposit and
Electronic Cash Letter.
Institutional Trust has launched Health Savings Accounts
(HSA) to client companies. HSAs are tax-exempt trust
or custodial accounts to be used exclusively for future
medical expenses. Similar to IRAs, they are special tax-
sheltered savings accounts for medical bills for those
employees who qualify.
Our new generation of ATMs integrates customization and
information delivery with ATM transactions. Customers
will have access to personalized messages, customized
“fast cash” preferences, and more. These ATMs provide
a faster, easier to use, and more personal experience.
U.S. BANCORP 15