US Bank 2002 Annual Report Download - page 2

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Our service is what ultimately differentiates U.S. Bank from our competitors.
Every day. Every transaction. To win customers, satisfy them, keep them and expand
their business relationship with U.S. Bank, we strive to deliver outstanding service
to every customer.
If we fall short in keeping our service guarantees, and the customer tells us
they did not get the service they expected and deserved, we pay the customer for
the inconvenience. We consider it a privilege to serve our customers; they are the
reason we are in business and because of them, our bank succeeds.
Our service guarantees apply to every line of business, and we pledge
outstanding service to every customer—from personal checking account customers
to large corporate banking clients; from small business partners to private banking
clients. Every one of our ten million customers is covered by one or more guarantees
that encompass accuracy, accessibility, timeliness and responsiveness.
The U.S. Bank Five Star Service Guarantee is fundamental to the way we do
business. Evaluating outstanding customer service is a key element in our recruiting
practices, our training programs and our employee compensation structure.
Help us recognize U.S. Bank employees who exemplify Five Star Service by
nominating a candidate for our prestigious Circle of Service Excellence using the
business reply card attached here.
Service Guarantee
The U.S. Bank Five Star