US Bank 2002 Annual Report Download - page 11

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U.S. Bancorp 9
Partnering Across Our Company
We have the power to share ideas,
best practices, capabilities and sales
opportunities across business lines
throughout 24 states. Local relationship
management, combined with expert
advice and support from across our
organization, truly gives our customers
an advantage —personalized service
and increased resources. A great part-
nership in our Private Client Group
shows the power of cross-business
cooperation. In 2002, the collaboration
among Private Banking, Personal Trust
and Asset Management was strength-
ened, allowing clients to manage all
their complex financial needs in one
place. Significantly more referrals
among these business lines resulted
in a 28 percent increase in Personal
Trust sales.
Providing Innovative
Products and Services
We continuously expand our line of
superior, competitive products and
services to fulfill the financial needs of
our broad customer base. In 2002,
U.S. Bank introduced a variety of
financial services that are helping to
fuel revenue and customer growth,
while providing first-rate benefits our
customers expect and deserve.
•Checking That Pays®Rewards
customers for using their U.S. Bank
Check Card by giving them up to
a one percent cash rebate for certain
purchases, such as groceries or gas.
•Cash Rewards Visa® Card Allows
consumer customers to earn a cash
rebate of up to one percent on all
purchases made with their U.S. Bank
Cash Rewards Visa Card.
•Verified By Visa®A new security
feature that lets customers add a
personal password to their existing
U.S. Bank Check Card and U.S. Bank
Credit Card.
•Private Select Platinum Services
A comprehensive, integrated approach
to financial management in the areas
of private banking, personal trust and
investments offered through our
Private Client Group.
•PowerTrack®The newest release in
November 2002, significantly enhances
customer capability to control costs in
the supply chain and payment process.
•U.S. Bank Access Online A web-based
program management and reporting
tool that can be configured to best
support customers’ business processes.
•Quick Credit Line A one-application
line, loan or lease solution for small
business credit needs under $50,000.
•SBA Express Provides streamlined
loan processing for Small Business
Administration loans under $250,000.
•U.S. Bank TrustNow Essentials
A way for Trust customers to retrieve
and customize account information
and reports via the Internet.
•FACTS 529 Trust and Agency Accounts
Unique products combining the benefits
of a 529 Savings Plan with the value
of a fiduciary relationship.
•First American FundsTM Enhanced
family of funds with three new fixed
income funds —Intermediate Govern-
ment Bond Fund, Short Tax Free Fund
and Ohio Tax Free Fund.