Tucows 2014 Annual Report Download - page 65

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OPPORTUNITIES, CHALLENGES AND RISKS
The increased competition in the market for Internet services in recent years, which we expect will continue to
intensify in the short and long term, poses a material risk for us. As new registrars are introduced, existing competitors
expand service offerings and competitors offer price discounts to gain market share, we face pricing pressure, which can
adversely impact our revenues and profitability. To address these risks, we have focused on leveraging the scalability of
our infrastructure and our ability to provide proactive and attentive customer service to aggressively compete to attract
new customers and to maintain existing customers.
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