True Value 2015 Annual Report Download - page 7

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The right assortments drive sales. One reason people choose a big
box over the neighborhood hardware store is they think you won’t have
what they need. We’re changing that.
Our new Customized True Blue Assortments take your store size,
geography and demographics into consideration to create assortments
that drive sales and repeat visits.
TRUE VALUE 2015 ANNUAL REPORT 1110 TRUE VALUE 2015 ANNUAL REPORT
Your Store, Your Assortments In 2015
we revamped our line review process and
created the Customized True Blue assortment
program—highly flexible assortments designed
to drive increased productivity, product
relevance and sales growth.
We Do the Research We look at each
store’s size, geographic location and
local demographics to create customized
assortments that are relevant, dierentiated
and address specific customer needs.
Flexible and Cost Eective Customized
True Blue participants buy only what they
need. They also get a free reset and point-of-
purchase materials, and generous markdown
allowances—an easy, ecient and lucrative way
to refresh and upgrade product assortments.
Momentum: The Start of Something Big We’re
executing the program in a disciplined pilot-and-
prove methodology, with plans to implement
eventually across all departments. We’ve seen
powerful results from initial roll-outs in cleaning
supplies, builder’s hardware, construction
fasteners and more. This is just the start.
Sales increase
in cleaning supplies
Sales increase in
construction hardware
Sales increase
in builder’s hardware
Sales increase in
construction fasteners
BUILDING MOMENTUM, WORKING THE PLAN
THEY WANT IT, YOU HAVE IT
CUSTOMIZED TRUE VALUE ASSORTMENTS
+25%+22%+8%+6%
ENGAGEMENT
Working together
• Marketing Analytics
• Communication
• Vendor Engagement
• Education/Training
GROWTH
Growing together
• More Stores
• More Remodels
• Pricing
• Assortment
Productivity
• Brand Awareness
• Omni-Channel
Strategies
• International
Expansion
EFFICIENCY
Improving together
• Inventory Productivity
• Global Sourcing
• Logistics Optimization
• Transportation
• Infrastructure
Improvements
• Application
Simplification
• Process Improvement