True Value 2015 Annual Report Download - page 10

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Robbie Nuss, owner of True Value of
Winfield in Winfield, AL, joined the co-op
a few years ago after being with ACE for
more than 12. Running a hardware store
is his life. He loves it. For him, True Value’s
a much better fit.
A people person in a people business
Talk to Robbie for five minutes and you like
him. He’s that kind of guy. He’s friendly and
down to earth, but you also get a sense that
this is a smart business person who knows
hardware. That’s why everyone loves going
to True Value for what they need. “If they’re
not smilin’ when they come in that door,”
Robbie says, “They better be smilin’ when
they leave.”
A big True Value convert When Robbie
switched to True Value, he knew he’d done
the right thing for his business. “I rarely talked
to the other co-op. I talk to my True Value
RC three, four times a week,” he says. “There
hasn’t been one time—after hours, weekends—
when he hasn’t been available. And when he
walks in here, he’s ready to work. He even
helps customers.”
Trust, honesty and teamwork “ Teamwork
is very important here,” says Robbie when
asked how he’s been so successful. “We work
together as a family. I trust every one of my
people—they watch over this store like it was
their own business,” he adds with real pride
in his voice. “I get that same family feel from
True Value. That makes a dierence. That, and
programs like DTV and Customized True Blue
resets. People come in here and say, Wow!”
16 TRUE VALUE 2015 ANNUAL REPORT
MEMBER PROFILE
“ WITH TRUE VALUE, IT’S LIKE
FAMILY.”
—ROBBIE NUSS, OWNER
TRUE VALUE OF WINFIELD
• Location: Winfield, AL
• Owner: Robbie Nuss
L to R: Bradley Loder, True Value
Merchandising Assortment Consultant;
Colby Vaughn, Store Manager; Robbie Nuss,
store owner; Brad Franks, Sales Associate,
with customer
TRUE VALUE 2015 ANNUAL REPORT 17