True Value 2012 Annual Report Download - page 29

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TRUE VALUE  ANNUAL REPORT 
PRODUCT. Providing our retailers with
differentiated, high quality products; making
sure you have everything a customer needs for
a project.
• Retailers picked up more than  million in new
business with Farm and Ranch, Auto and Pet.
• True Value private brands now drive more than
 percent of retail sales, with a jump of  percent
in .
PRICE. Helping our retailers compete and offer
value in a world where smart phones and the Internet
make comparative shopping easier than ever.
• Wholesale pricing roll-backs on close to
, items.
PROMOTION. Building your presence and driving
sales in the marketplace.
• The average transaction for a True Value
Rewards Member is now  percent higher
than a non-participant.
• Retail sales of True Value paint increased
. percent in , thanks to promotions like
the Memorial Day “buy one, get one free.”
• On average, stores participating in all national
circulars in  realized , in incremental
sales of promotional items over non-participating
stores.
PLACE. Making sure your stores are the preferred
destination for the new generation of shoppers.
• DTV stores outperformed non-DTV stores
by  to  percent in the first year.
• Loans totaling . million to help finance
, square feet in DTV remodels and
conversions in .
PEOPLE. Investing in the skills and knowledge
necessary to make your people the best in the
business — experts your customers know and trust.
• True Value University provided , hours of
training to , retailers through in-store and
online education, and seminars.
STAYING FOCUSED ON THE FIVE Ps OF RETAIL SUCCESS
HELPING YOU WIN AT RETAIL.
Today’s retail world is in a state of constant change, but the five keys to competing
successfully have not. We’re delivering on the Five Ps to help you win.