Travelzoo 2005 Annual Report Download - page 27

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‚Access to Millions of Consumers. We provide travel companies fast access to millions of travel
shoppers.
‚National Reach. We oÅer access to Internet users across the U.S. and across the U.K.
BeneÑts to Consumers
Our Travelzoo Web sites (www.travelzoo.com and www.travelzoo.co.uk), our Travelzoo Top 20
newsletter, NewsÖash, and our SuperSearch search engine provide consumers information on current special
oÅers at no cost to the consumer. Key features of our products include:
‚Aggregation of OÅers From Many Companies. Our Travelzoo Web sites (www.travelzoo.com and
www.travelzoo.co.uk) and our Travelzoo Top 20 e-mail newsletter aggregate information on current
special oÅers from more than 500 travel companies. This saves the consumer time when searching for
travel sales and specials.
‚Current Information. Compared to newspaper ads, we provide consumers more current information,
since our technology enables travel companies to update their listings on a real-time basis.
‚Reliable Information. We operate a Test Booking Center to check the availability of travel deals
included in the Travelzoo Top 20 before publishing.
‚Search tools. We provide consumers with the ability to search for speciÑc special oÅers.
Growth Strategy
Key elements of our strategy include:
‚Build Strong Brand Awareness. We believe that it is essential to establish a strong brand with
Internet users and within the travel industry. We currently utilize online marketing and direct
marketing to promote our brand to consumers. In addition, we believe that we build brand awareness
by product excellence that is promoted by word-of-mouth. We utilize sponsorships at industry
conferences and public relations to promote our brand within the travel industry.
‚Increase Reach. In order to attract more users to our products, we intend to expand our advertising
campaigns as our business grows. We believe that we also can attract more users by product excellence
that is promoted by word-of-mouth.
‚Quality User Base. We believe that, in addition to increasing our reach, we need to maintain the
quality of our user base. We believe that high quality content attracts a quality user base.
‚Increase Number of Advertising Clients. We intend to continue to grow our advertising client base by
expanding the size of our sales force. See ""Ì Sales and Marketing.''
‚Excellent Service. We believe that it is important to provide our advertising clients with excellent
service.
‚Replicate Business Model in Foreign Markets. We believe that there is an opportunity to replicate our
business model in selected foreign markets. We believe that there will be an additional market
opportunity for us. In addition, we believe that we would strengthen our strategic position if we oÅered
global advertising solutions to existing and new clients.
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