Travelzoo 2005 Annual Report Download - page 26

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service. The Company also operates SuperSearch, a pay-per-click travel search engine. While our products
provide advertising opportunities for travel companies, they also provide Internet users with a free source of
information on current sales and specials from hundreds of travel companies.
As travel companies increasingly utilize the Internet to promote their oÅers, we believe that our products
will enable them to take advantage of the lower cost and real-time communication enabled by the Internet.
Our listing management software allows travel companies to add, update, and delete special oÅer listings on a
real-time basis. Our software also provides travel companies with real-time performance tracking, enabling
them to optimize their marketing campaigns.
The following table presents an overview of our products:
Publication
Publication Content Schedule Reach/Usage* Advertiser BeneÑts Consumer BeneÑts
Travelzoo Web Web sites in the U.S. and 24/7 3.9 million Broad reach, 24/7 access to deals,
sites in the U.K. listing unique visitors sustained exposure, ability to search and
thousands of outstanding per month targeted placements browse by
sales and specials from by destination and destination or
more than 500 travel travel segment keyword
companies
Travelzoo Top 20 Popular e-mail newsletter Weekly 9.4 million Mass ""push'' Weekly access to 20
listing 20 of the week's subscribers advertising vehicle to outstanding,
most outstanding deals quickly stimulate handpicked deals
from selected travel incremental travel chosen from among
companies thousands
NewsÖash Regionally-targeted e-mail Within 6.4 million Regional targeting, Breaking news oÅers
alert service with a single 2 hours of an subscribers 100% share of voice delivered just-in-
time-sensitive and oÅer being for advertiser, time
newsworthy travel oÅer identiÑed Öexible publication
schedule
SuperSearch Travel search engine using On-demand 3.6 million Drives qualiÑed Saves time and
a proprietary algorithm to monthly searches traÇc directly to money by identifying
recommend sites and advertiser site on a the sites most likely
enable one-click searching pay-per-click basis to have great rates
for a speciÑc
itinerary
* For Travelzoo Web sites, reach information is based on comScore Media Metrix, 12/2005. For Top 20,
NewsÖash, and SuperSearch, reach/usage information is based on internal Travelzoo statistics as of
December 31, 2005.
In 2005, 99% of our total revenues were generated from our U.S. operations, and 1% of our total revenues
were generated from our U.K. operations.
BeneÑts to Travel Companies
Key features of our solution for travel companies include:
‚Real-Time Listings of Special OÅers. Our technology allows travel companies to advertise special
oÅers on a real-time basis.
‚Real-Time Updates. Our technology allows travel companies to update their listings on a real-time
basis.
‚Real-Time Performance Reports. We provide travel companies with real-time tracking of the
performance of their advertising campaigns. Our solution enables travel companies to optimize their
campaigns by removing or updating unsuccessful listings and further promote successful listings.
5