Toshiba 2010 Annual Report Download - page 37

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We have implemented a 1.5 Million Tree-planting Project
worldwide to mark the 150th anniversary of Toshiba in 2025. As
of the end of March 2010 we had already planted around
770,000 trees in Japan and in other regions where we operate.
We also contribute to science and math education in various
parts of the world. In Japan, we support the development of
experiential science education programs in collaboration with an
NGO, Real Science Education Institute. In North America, we have
held the ExploraVision Awards (EVA), a science and technology
contest, every year since 1990, in cooperation with the National
Science Teachers Association (NSTA). To date, over 250,000
students have participated in the program. In China, in 2008, we
initiated a contest for students in science and math programs at
normal (teacher training) universities.
Many of our employees take part in these social contribution
activities as volunteers and are instrumental in developing closer
relations with the communities in which we work.
Expanding CSR activities across the world
Evaluation of Toshiba’s fi scal 2009 CSR activities
Name Evaluation Evaluating body
DJSI (Dow Jones Sustainability
Indexes)
Included in the Dow Jones Sustainability
Index (DJSI), comprising around 300
sustainability leaders globally, for 10
consecutive years
Dow Jones, U.S.
Corporate Sustainability Assessment “SAM Silver Class” award SAM, a Swiss SRI research company
Corporate Social Performance Survey A (highest rank) Public Resource Center, Japan
Japan Corporate Governance Index
Survey (2009) 1st Place (for three consecutive years) Japan Corporate Governance
Research Institute, Inc.
Environmental Communications
Awards
-
Environmental Reporting Award
(Environment Minister’s Award)
-
Environmental TV Commercial
Award (Environment Minister’s
Award)
Ministry of the Environment and
others, Japan
Environmental & Sustainability
Report Awards
-
Environmental Reporting Award
(best award)
-
Sustainability Award (third prize)
Toyo Keizai Inc., Japan
Environmental Management Level
Survey 6th place Nikkei Inc., Japan
Promoting the 1.5 Million Tree-planting project
around the world
Supporting North America’s largest science
education contest
TOSHIBA Annual Report 2010 35