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In a move to reinforce the business constitution
and operating efficiency of the Visual Products
and Data Storage businesses, we divided the
Digital Media Network Company, an in-house
company, into two entities in April 2010. The Visual
Products Company is now responsible for the
Visual Products business, and the Storage Products
Company takes control of the Storage Products
business. At the same time, in order to enhance
development and sales of new products that can
meet diverse consumer needs, the PC & Network
Company was renamed as the Digital Products &
Network Company.
Toshiba will make the most of a future of
ubiquitous information networks, accessible
anywhere at anytime, by developing and
marketing mobile phones packed with cutting-
edge technologies, particularly smartphones that
offer easy access to the Internet.
In FY2009, a slow recovery and sluggish
consumption, plus longer use of handsets by
Japanese consumers, resulted in lower sales. We
responded by halting domestic production in
October 2009, shifting production overseas and
promoting outsourcing, and secured a narrower
operating loss.
The Visual Products Company directs
differentiated technologies to LCD TVs for
terrestrial digital broadcasts that fully anticipate
market needs.
In FY2009, as the Japanese government’s
eco-point system helped to stimulate domestic
demand, we significantly boosted unit sales of
“REGZA” series LCD TVs and generated increased
revenue and profit. Our share of the domestic flat
screen TV market reached a new high, 21.4%* and
second place, and our total global unit sales
(including Japan) of LCD TVs climbed to the
10-million-unit level.
In Japan, we launched the “CELL REGZA” LCD
TV integrating Toshiba Group’s most advanced
technologies, and we are developing and
marketing Blu-ray Disc products to create a
multiplier effect with LCD TVs. At the same time,
we are improving our cost competitiveness by
reorganizing our overseas production and
concentrating parts procurement.
Moving forward, we will continue to improve
our planning, purchasing and production systems,
and thereby our competitive strength, and
develop products that reinforce our earnings
capability.
High definition LCD TV “CELL REGZA 55X1”
Launched in Japan in December 2009, the CELL REGZA brings a whole
range of new possibilities to television as we know it. Its high
performance processor, the Cell Broadband Engine™, delivers high
definition images using super-resolution technology, supports state-of-
the-art image processing using high speed software technology, and
offers numerous recording, search and playback functions.
Mobile Communications Company
Visual Products Company
The dynapocket IS02 cell-phone for au
We announced a new smartphone
with an approx. 12.9mm body,
QWERTY keyboard, approx. 4.1-inch
touch-screen and OLED display.
* Share of unit sales of flat screen TVs of 10-inches and above (April 2009
- March 2010 data). Source: GfK Japan nationwide survey of volume
retail electronics stores.
TOSHIBA Annual Report 2010 23