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4
An Interview with the President
A.I am determined to work hard to fulfill everyone’s expectations for the growth and
development of Toshiba Group. The synchronized global economic downturn has created a
turbulent business environment. To overcome the adverse impacts of the present global
economic crisis, my first priority on becoming president is to improve the profitability of
Toshiba Group and return it to the path of sustained growth with steadily higher profit. To
accomplish these objectives, I will adopt three central strategic policy approaches. First, I will
vigorously promote the “Action Programs to Improve Profitability” that we introduced in
January 2009. Second, I intend to continue pursuing key basic strategic policy goals such as
accelerating the strategic allocation of resources to growth businesses, carrying out
management with Corporate Social Responsibility, and speeding up our globalization. Third, I
will strive to assure that we react with sensitivity and speed in responding to changes in the
business environment. I firmly believe that these three strategic approaches will result in the
enhancement of corporate value and lead us to take a giant leap ahead into the next
economic era, making Toshiba Group into an even more formidable global competitor. At the
same time, with regard to business strategy for the mid- to long-term, I will promote the
restructuring of our businesses based on an intensive analysis of the future directions of our
businesses and quickly respond to the changing business era by shifting management
resources so as to create a more highly profitable business structure.
“My first priority on becoming president is to improve the profitability of Toshiba
Group and return it to the path of sustained growth with steadily higher profit.”
Q. On becoming President and CEO, what are your aspirations for Toshiba?
Norio Sasaki Director, President and CEO