Toshiba 2009 Annual Report Download - page 12

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10
Toshiba Group
-
Leading the Way to the Future
Special Feature:
To further strengthen its core competency in generating continuous innovation, Toshiba Group is
aiming to build an organization that harnesses the full power potential of its business structure and
the creative power of its employees in order to reap the full benefits of the multiplier effects of
innovation and attain sustained growth with steadily higher profit.
Capitalizing on the many strengths of the Group, Toshiba Group is creating new businesses
based on innovative products developed at the right time to meet the emerging needs of society.
For this reason, in our innovation activities, while giving full consideration to market needs,
technology development, and manufacturing systems, we create new value for our customers by
bringing the multiplier effect of innovation to the key processes of research & development,
production & procurement, and sales & marketing.
As it strives to strengthen its global business presence,
Toshiba Group is developing new businesses that will
accelerate its future growth.
Sales and Marketing
Process Innovation
Production and
Procurement Process
Innovation
Research and
Development Process
Innovation