Toshiba 2009 Annual Report Download - page 17

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Lighting the Way to Warmth and Harmony with People and the Environment
New Lighting System
Japan and Europe are expected to switch from standard incandescent lighting
to LED (Light Emitting Diode) lighting after 2010, as sales of incandescent
bulbs will be discontinued by 2012, in consideration of environmental
concerns. Toshiba Group will draw on its extensive capabilities to provide
homes, offices, streets and roads with lighting systems that use
environmentally conscious LEDs.
Since developing Japan’s very first incandescent lamps in
1890, Toshiba has constantly refined the meaning of “AKARI”
or lighting. It is now doing so again by discontinuing
production of standard incandescent lamps in 2010, to
promote reduction of CO2with energy-saving products.
From now on, by shifting to LEDs and their higher
luminous efficiency, Toshiba will offer more
environmentally conscious products. And through those
products, Toshiba aims to offer the value of “AKARI” that
people truly need. Under the “E-CORE™” brand, Toshiba
released its first LED downlight, with an integrated power
unit equivalent to that of a 40W incandescent lamp, in
July 2007. Since then, Toshiba has extended and enriched
its lineup and improved luminance and efficiency.
Building on these efforts, Toshiba now
positions a new lighting business based on
LEDs as a business to be promoted by the
Group as a whole, and in April 2008
established the New Lighting Systems
Division to take the initiative in management
and promotion.
In future, by drawing on the Group’s
power in such fields as semiconductors and
social systems as well as standard lighting
systems, Toshiba will develop new lighting
systems, and take the business to the global level.
15
Delivered about 2,300 LED lighting devices to
Lazona Kawasaki Plaza, a large commercial
facility (February 2009)
Exhibiting at “Milano Salone,” the world’s largest design
exhibition, in Milan, Italy (April 2009)
The standard-incandescent-lamp-
shaped “E-CORE™” LED 4.3W
model is interchangeable with
standard incandescent lamps.
!
High Efficiency
Low Environmental
Burdens
Comment from product
development staff
““E-CORE™” LED downlight realizes a
brightness surpassing or equivalent to that of
an incandescent lamp. Its lifecycle is 20 times
that of an incandescent lamp, and power
consumption is cut to about one-seventh.”