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6
SPECIAL FEATURE: Leading Innovation
>
LCD Televisions
In February 2006, intent on promoting urgent measures to reinforce its presence in the
FPD TV market, and on providing customers with a line-up of high quality TVs, Toshiba
launched “REGZA”as a unified global brand.
“REGZA,” coined from the German regsam, a word conveying liveliness and
dynamism, was chosen because we wanted a distinctive name that captures the
essence of Toshiba’s high technology, and the quality of our true high-definition (HD)
TVs. Our goal, now and in future, is to investigate new levels of added value and to
channel it into the new LCD TVs that we bring to market.
>CUSTOMER VALUE THROUGH INNOVATION
The start of terrestrial digital broadcasting and growing demand for large-screen TVs have put HD
TV technology squarely in the spotlight. Toshiba has developed New Meta-Brain Pro, an HD video
processing system capable of showing intricate details in video images. New Meta-Brain Pro is able
to produce such stunning HD images thanks to Toshiba’s exceptional system LSI technology and
digital video processing technology. The market for large-screen LCD TVs is relentlessly tough and is
defined by constant price decline. Toshiba is cultivating a business structure that will allow it to deal
with falling prices by drawing on its strengths in imaging software to promote and implement con-
tinual improvements in picture quality, while at the same time unifying electrical and mechanical
design and production.
>VALUE FOR CUSTOMERS
With the increase in HD television programs being provided by
terrestrial digital broadcasters, the growing popularity of next-
generation DVD and game consoles, and the increasing number
of users downloading video content over broadband connec-
tions, consumers are articulating their need for the quality and
pleasure of HD images, the freedom to choose what and when to
watch, and full access to network functions. “REGZA” is, in
essence, an advanced image processing system that uses
Toshiba’s New Meta-brain Pro to realize true HD, to provide a
user-friendly electronic program guide, and, thanks to a high
capacity hard disk drive (HDD), to free viewers from the restric-
tions of time. “REGZA” fully responds to today’s user needs.
The simple case does away with unnecessary adornment. Its
“minimal design” brings out the texture and true character of the
materials used, and imparts a calm, sophisticated feeling.
REGZA H3000 SERIES >
The H3000 Series takes viewer
convenience to the next level
with an integrated 300 giga-
byte HDD and the REGZA
Program Guide Fine, an elec-
tronic program guide. The
video recording function can
be expanded by adding a com-
mercially available hard disk.
The REGZA H3000 Series deliv-
ers a full line-up of full HD liq-
uid crystal TVs that reproduces
hi-vision broadcasts in all their
rich detail and vivid images.