Toshiba 2007 Annual Report Download - page 7

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5
>VALUE FOR CUSTOMERS
NAND Flash memory: 1) supports product miniaturization and
reduced power consumption; 2) has no mechanical parts and
offers superior shock resistance; and 3) makes highly reliable, high
speed data programming available to everyone in easy-to-use
small packages, such as SD Cards and USB memories.
>CUSTOMER VALUE THROUGH INNOVATION
Our customers want products that are easy to use and that offer high performance. Toward achiev-
ing that, we make every effort to stay in the forefront of scalability, and to achieve high density mem-
ory as well as miniaturization of chips that employ multi-level cell technology to record two or more
bits of data in a single memory cell, boosting the performance of applications that use video and
audio. In January 2007, we started to deploy 56-nanometer (nm) process technology in mass pro-
duction, and we will continue to develop advanced technology. Beyond that, we will ensure that we
are able to meet the demands of an expanding market by reducing turn around time between
development and mass production, and by enhancing productivity with boosts to production
capacity and improved operating efficiency.
NAND Flash Memory
In 1987, Toshiba introduced the NAND Flash memory to the world: a practical, non-
volatile memory that could store data and retain it even when the power supply was
turned off. Today, advances in density and performance pioneered by Toshiba have
made NAND Flash the memory of choice for digital cameras, mobile phones and
portable music players. Looking to the future, the market for NAND Flash memory will
continue to grow on new video-based applications.
<16 GIGABYTE NAND FLASH
MEMORY
The high density 16-
gigabyte embedded NAND
Flash memory makes full use
of advanced 56-nanometer*
process technology to
integrate eight NAND chips
and a controller chip in a
standard small size package.
The chip achieves the
highest density in the
industry, and integration of a
dedicated controller reduces
development burdens for
manufacturers working on
new products.
*A nanometer is one billion of a meter.