Toshiba 2007 Annual Report Download - page 36

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34
>
Growth in high value added products, favorable sales of air-conditioners and wash-
ing machines, and a healthy performance in the lighting equipment business,
including industrial-use lighting, generated sales that were 61.4 billion yen higher
than in the previous period at 748.9 billion yen, while operating income increased
by 7 billion yen to 9.7 billion yen. We launched a succession of innovative products
which met with a positive response.
TOSHIBA CONSUMER MARKETING CORPORATION
Home Appliances business
FY2006 was characterized by growth in high value-added products that contributed to
increased profit, such as low pressure IH rice cookers with vacuum pump, the Typhoon
Robo XP series of vacuum cleaners with automatic filter cleaning, and simple heat con-
trol IH cooking heaters.
We brought to market high volume refrigerators and washer-dryers with an air-con-
ditioning function, and a hybrid drum that dries clothes at low temperature.
We promoted strategic organizational changes. Until now, Toshiba TEC Corporation
has developed and manufactured vacuum cleaners, juicers and mixers. In order to
improve the speed of decision making, and to enhance the overall efficiency of the
business structure, that business became a part of Toshiba HA Products Co. Ltd. on June
1, 2007. We also moved to increase competitive power in the refrigerator business, by
transferring production from Osaka Operations to a production facility in China at the
end of September 2007. We further plan to transfer refrigerator development and
design to Aichi Operations, which will be positioned as our global product and manu-
facturing technology development center, by the end of March 2008.
With the objective of increasing overseas sales, we market drum-type washer-driers
and multi-door refrigerators as value-added products in China, Southeast Asia and
Taiwan. We will also reinforce efforts to increase sales to the home construction market.
Air-conditioning business
Exports of medium-sized air-conditioning equipment, mainly in Europe, supported sales
growth in the air-conditioning business in FY2006. We also started sales of the innovative
Washing machine market share by unit sales
Over the three years 2004 to 2006, we maintained the No. 1 share in the
Japanese washing machine market in terms of unit sales.
Source: A nationwide survey of leading electronic goods retailers by GfK Japan
Toshiba’s position in the market
> Home Appliances Segment
BUSINESS REVIEW