Toshiba 1996 Annual Report Download - page 8

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6.
DVD
and Beyond—
Throughout 1995, Toshiba inspired headlines around the world as it energetically
promoted DVD. The company was quick to realize that DVD is more than just another
high-density data storage medium. Huge capacity and versatility give DVD a key role
everywhere digitized data is stored or processed, whether in home entertainment or
information processing. It is a technology that will drive and help shape development of
multimedia, the digital convergence of computers, communications and visual information
that will change the way we live and the way companies work. Add to that understanding
early estimates showing DVD as having immense market potential, with demand for
hardware and software creating a ¥12 trillion world market as early as 2000, and Toshiba
had more than enough reason to take the lead in establishing a global DVD standard.