Toshiba 1996 Annual Report Download - page 15

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13.
As an information provider, the company will
offer such platforms as video-on-demand, home
shopping, electronic newspapers and virtual library
and museum systems.
In the home, people will see the capabilities of
digital media networks when they use on-demand
systems. Services such as information-on-demand,
will provide fast, flexible retrieval of information
customized to the user’s preferences, at a reasonable
cost. Toshiba is working to make this and other
projects a reality with a series of programs dedicated
to making “Multimedia Come True.”
1. SmartStreamer, a new architecture for video-on-demand systems developed by
Toshiba, will significantly reduce costs compared with mainframe-based systems.
2. A new interactive TV system, Intertext System (IT) will offer viewers a wide range
of services, including teleshopping, interactive quiz shows, opinion polling and
information services.
3. NewsWatch, a joint venture for customized news retrieval, will satisfy the growing
demand for specific news items by E-mail.
4. Wiring the city: TITUS, a multiple cable TV system operator, is rapidly expanding
its service area in Tokyo.
5. Pathfinder, the Web site operated by Time Inc., with which Toshiba has a key ad-
vertising relationship, shows just how versatile the Internet can be.
3.
4.
©1996 Time Inc. New Media. Reprinted with permission. 5.