Toshiba 1996 Annual Report Download - page 10

8.
DVD: Creating a Wealth of
Opportunities for Toshiba
Toshiba will use its diverse capabilities in all areas of electronics to
realize DVD’s immense potential and to promote long-term busi-
ness development. That starts with the essential technology itself.
As a pioneer in the basic research, Toshiba owns influential patents
relevant to DVD that are expected to provide the company with a
strong revenue stream in coming years.
On top of that will come a range of innovative products and
systems. Toshiba’s far-reaching strengths in visual/entertainment
equipment, information processing equipment, and electronic
components yield a wide spectrum of business opportunities and
advantages over competitors.
In the autumn of 1996, Toshiba will launch its first DVD video
player. Time Warner, Toshiba’s partner in the initial conceptuali-
zation of DVD, will add to the impact of the introduction.
Already the undisputed leader in the portable PC market, and a
leading power in hard-disk and CD-ROM drives, Toshiba is best posi-
tioned to take advantage of the application of DVD for information
equipment and systems. In line with the introduction of DVD-ROM
drives for the world market, the company plans to introduce a desktop
PC with integrated DVD in autumn 1996. This will solidly position
the company as an innovative force in the desktop PC arena as well
as enhance its edge in notebook PCs. Among the many applications
to follow are high-density audio discs, rewritable discs, detail-rich
infotainment, navigation and electronic browsing systems.
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