Toshiba 1996 Annual Report Download - page 14

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12.
Toshiba in the Age of Multimedia —
From Hardware to
Content and Services
While DVD holds out great promise over both the
short and long-term, it is not the only area where
Toshiba is rising to the challenges of the digital
revolution. Looking to the future, Toshiba sees
multimedia—the fusion of computing, communi-
cations and imaging—supporting the extensive
deployment of digital media networks. These
powerful networks can support industry and
commerce and provide a wide range of innovative
services to the public.
By 1994, the company was ready for the chal-
lenges of the digital revolution and multimedia,
introducing the Advanced-I Project and setting up
the Advanced-I Group (AD-I). Through AD-I and the
Advanced-I Project, Toshiba intends to diversify and
expand the scope of its activities. Plans call for enter-
ing such areas as network services, software, content
creation and publishing, thus going beyond Toshiba’s
current role as a supplier of devices and systems.
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