TiVo 2004 Annual Report Download - page 167

Download and view the complete annual report

Please find page 167 of the 2004 TiVo annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 208

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166
  • 167
  • 168
  • 169
  • 170
  • 171
  • 172
  • 173
  • 174
  • 175
  • 176
  • 177
  • 178
  • 179
  • 180
  • 181
  • 182
  • 183
  • 184
  • 185
  • 186
  • 187
  • 188
  • 189
  • 190
  • 191
  • 192
  • 193
  • 194
  • 195
  • 196
  • 197
  • 198
  • 199
  • 200
  • 201
  • 202
  • 203
  • 204
  • 205
  • 206
  • 207
  • 208

(f) TiVo will only be permitted to sell TiVo Showcase Advertising to [*] on the following terms and conditions:
(i) From the date of Comcast's initial commercial deployment of the TIMS Solution following Comcast TIMS Acceptance until [*] of such
initial commercial deployment, TiVo will be permitted to sell TiVo Showcase Advertising to [*], provided that (A) such TiVo Showcase
Advertising (x) [*], (y) [*], and (z) is not for any [*], and (B) Comcast shall only be required to display TiVo Showcase Advertising for any
particular [*].
(ii) Commencing no later than [*] of Comcast's [*] of the TIMS Solution, the Parties will commence negotiations with respect to the terms
and conditions on which TiVo may [*]. If the Parties cannot reach agreement [*], then from and after [*]. TiVo will [*]. Comcast will [*] for any
such [*], provided that if Comcast does [*] of any such [*] within [*], Comcast will be [*]. [*].
(g) TiVo will reasonably cooperate with Comcast's advertising personnel in connection with TiVo's sale of TiVo Showcase Advertising.
(h) TiVo will be permitted to enable TiVo Showcase Advertising with any functionality that it designs for the TIMS Solution and with which
Comcast elects to enable in its Showcase Advertising [*] except as provided in Section 9.9(i) below [*].
(i) Subject to Comcast's [*] the terms of Comcast's privacy policy and other applicable terms of service as in effect from time to time, [*] the
Parties will work in good faith to establish reasonable conditions upon which TiVo will be permitted to [*] provided that such reasonable conditions
will include that [*].
9.10 Advertising Reports. Subject to Comcast's privacy policy and other applicable terms of service as in effect from time to time, if Comcast is able
to extract similar data with respect to usage of Showcase Advertising sold by Comcast or advertising pursuant to an Alternate Advertising Product [*], then
Comcast shall [*] Comcast Subscriber Data relating to the [*], provided that (A) [*]; and (B) [*] Comcast Subscriber Data [*]. If Comcast is unable to extract
similar data with respect [*] sold by Comcast or advertising pursuant to an Alternate Advertising Product [*], then Comcast shall use commercially reasonable
efforts to [*] Comcast Subscriber Data [*].
9.11 Comcast Advertising Revenue. Comcast will [*] generated by it from the sale of all advertising on [*], including any advertising delivered via
VOD.
9.12 [*]
9.13 TIMS Solution Training. TiVo will use commercially reasonable efforts to train Comcast's advertising division on the use and functionality of
the TIMS Solution.
9.14 Restrictions on TiVo Showcase Advertising. TiVo shall not make any TiVo Showcase Advertising available [*] for [*] to [*] by [*] other than
[*].
[*] Certain information on this page has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment
has been requested with respect to the omitted portions.
23.