TiVo 2004 Annual Report Download - page 101

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1.4 "TiVo Receiver" shall mean any Stand Alone Receiver or any DIRECTV DVR Receiver.
1.5 "TiVoVision" shall mean any promotional and advertising content or functionality for TiVo Receivers that may be created using the Authoring
Tools other than i-Preview Tags, including, without limitation, Showcases and Lead Generation and Submission Functionality.
1.6 "Showcases" shall mean any user interface elements created using the Authoring Tools that may be selected, accessed or viewed by the end user of
a TiVo Receiver and that are used for promotional or advertising purposes, including, without limitation, the display of images and/or text, playback of video
and/or audio clips, Lead Generation and Submission Functionality, and functionality to schedule promoted recordings, subscribe to services or purchase
products.
1.7 "Central Promotion" shall mean content (e.g., text with a gold star graphical element) that is placed in a DIRECTV DVR Receiver menu to
promote a Showcase and which may be selected by the end user to display such Showcase.
1.8 "Lead Generation and Submission Functionality" shall mean any content or functionality created using the Authoring Tools that requires the
customer to initiate a process whereby customer information (e.g., customer address or credit card) is used to provide the customer with a product, service,
information, or inclusion in a promotional mailing list.
1.9 "Approved Lead Generation Functionality" shall mean each instance of Lead Generation and Submission Functionality that has been approved
by DIRECTV for distribution to the DIRECTV DVR Receivers, in accordance with Exhibit C.
Unless otherwise defined herein, capitalized terms shall have the respective meanings as defined in the Development Agreement.
2. LICENSE GRANTS; COMMERCIAL USE.
2.1 License Grant. Subject to the terms and conditions of this Agreement, TiVo grants to DIRECTV a nontransferable (except as set forth in Section
13.4 (Successors; Assigns)) license to internally use, perform, display and reproduce, or to engage a third party to do any of the foregoing on behalf of
DIRECTV, the Authoring Tools solely to exercise its rights set forth in this Section 2.
2.2 i-Preview.
(a) DIRECTV's Commercial Use. DIRECTV may use the Authoring Tools to create and distribute i-Preview Tags to end users of DIRECTV
DVR Receivers (such use, "DIRECTV's i-Preview Use"). Any revenues actually received by DIRECTV resulting from DIRECTV's i-Preview Use will
be retained by DIRECTV solely and will not be subject to a revenue share with TiVo.
(b) TiVo's Commercial Use. DIRECTV grants TiVo the right to distribute i-Preview Tags to DIRECTV DVR Receivers (such use, as restricted
below, "TiVo's i-Preview Use"); provided, however, that TiVo may not distribute to DIRECTV DVR Receivers any