TiVo 2004 Annual Report Download - page 108

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6.5 Publishing Instruction Report; Showcase Publishing Status Reports.
(a) Showcase Publishing Instruction Report. Commencing no later than [*], DIRECTV shall provide to TiVo a "Publishing Instruction Report"
to assist TiVo in planning the Showcase publishing activity and preparing the Showcase Publishing Status Report described below, with revised
Publishing Instruction Reports to be provided by DIRECTV on a [*] basis no less than [*] prior to the start of the [*] described in the applicable
Publishing Instruction Report. Each Publishing Instruction Report shall contain at a minimum the following information with respect to each
DIRECTV-authored Showcase planned to be distributed during the described [*]: (i) First and last day of distribution of each DIRECTV-authored
Showcase planned to be distributed during the [*]; (ii) Central Promotion text (if applicable) and associated distribution schedule; (iii) Position in
Showcase grid of each DIRECTV-authored Showcase; (iv) Total video clip length per DIRECTV-authored Showcase; (v) the length of each individual
video clip; and (vi) DIRECTV's requirements (including frequency of delivery) for any DIRECTV-Authored Showcase Reports (as described below in
Section 6.6).
(b) Showcase Publishing Status Reports. Commencing on the First Amendment Effective Date, TiVo shall create, maintain and provide to
DIRECTV, no later than [*] prior to the start of the [*] described, a "Showcase Publishing Status Report" containing at a minimum the following
information with respect to each TiVo-authored Showcase, and, beginning with receipt of the Showcase Publishing Instruction Report, also with respect
to each DIRECTV-authored Showcase planned to be distributed during the described [*]: (i) First and last day of distribution for each Showcase; (ii)
DIRECTV Central Promotion text (if applicable) and associated distribution schedule; (iii) Position in Showcase grid of each Showcase; (iv) Total
video clip length per Showcase, along with schedule and total video clip length of all Showcases to be distributed to the hard disk of DIRECTV DVR
Receivers during the [*]; and (v) description of each new TiVo-authored Showcase sufficient to allow DIRECTV to develop customer service agent
scripting to support in-bound inquiries from DIRECTV DVR Receiver customers relating to such TiVo-authored Showcases. DIRECTV shall provide
any corrections or changes to the Publishing Status Report items prior to expiration of the [*], and TiVo shall then make such corrections or changes
prior to the distribution of such items to subscribers.
6.6 DIRECTV-Authored Showcase Reports.
(a) Reporting Obligations. Commencing with the First Amendment Effective Date and solely with respect to each DIRECTV-authored
Showcase distributed during the Term, whenever DIRECTV-authored Showcases are distributed, TiVo shall provide DIRECTV with a basic report (the
"DIRECTV-Authored Showcase Report") of the User Data capturing interactions of end users with each such DIRECTV-authored Showcase. A
separate DIRECTV-Authored Showcase Report shall be provided for each DIRECTV-authored Showcase on such frequency as requested by
DIRECTV pursuant to the Publishing Instruction Report, but in any event no more than a [*] basis per DIRECTV-Authored Showcase Report.
(b) Report Format. The format for a basic DIRECTV-Authored Showcase Report is presented in Attachment 1 to the First Amendment to this
Agreement. DIRECTV
[*] Certain information on this page has been omitted and filed separately with the Securities and Exchange Commission. Confidential treatment
has been requested with respect to the omitted portions.