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ANNUAL
REPORT
TEXAS INSTRUMENTS 2012 ANNUAL REPORT • 35
Segment information
Analog Embedded
Processing Wireless Other Total
Revenue
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $6,998 $1,971 $1,357 $2,499 $12,825
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6,375 2,110 2,518 2,732 13,735
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5,979 2,073 2,978 2,936 13,966
Operating profit (loss)
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,650 $ 166 $ (525) $ 682 $ 1,973
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,693 368 412 519 2,992
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,876 491 683 1,464 4,514
Geographic area information
The following geographic area data include revenue, based on product shipment destination and royalty payor location, and property,
plant and equipment, based on physical location:
U.S. Asia (a) Europe Japan Rest of
World Total
Revenue
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,596 $7,808 $1,861 $1,357 $203 $12,825
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,468 8,619 1,822 1,462 364 13,735
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,539 8,903 1,760 1,366 398 13,966
Property, plant and equipment, net
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $1,931 $1,547 $ 241 $ 174 $ 19 $ 3,912
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,159 1,739 276 228 26 4,428
2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,694 1,575 139 249 23 3,680
(a) Revenue from products shipped into China (including Hong Kong) was $5.38 billion in 2012, $5.83 billion in 2011 and $5.69 billion
in 2010.
Major customer
No customer accounts for 10 percent or more of 2012 revenue. Sales to the Nokia group of companies, including sales to indirect
contract manufacturers, accounted for 13 percent and 19 percent of our 2011 and 2010 revenue, respectively. Revenue from sales to
Nokia is reflected primarily in our Wireless segment.