Tesco 2014 Annual Report Download - page 124

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Note 35 Events after the reporting period
On 21 March 2014, the Group entered into an agreement with Trent Limited, part of the Tata Group, to form a 50:50 Joint Venture in Trent Hypermarket
Limited (‘THL’) which operates the Star Bazaar retail business in India. The Group’s investment is £85 million.
On 2 April 2014 the Group, through its subsidiary Dunnhumby Limited, acquired Sociomantic Labs (Sociomantic’), a Berlin-based global leader in digital
advertising solutions, for £124m. Sociomantic operates in 14 countries worldwide, with clients in retail, financial services and travel services.
Tesco PLC Annual Report and Financial Statements 2014 121
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