Tesco 2009 Annual Report Download - page 10

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8REPORT OF THE DIRECTORS
We’ve long understood that retailing is
local. Each team on the ground is able to
adjust our offer to each market because
customers in China, for example, aren’t the
same as those in Poland or South Korea.
So we’ve never tried to run the international
business from our office in the UK. In fact,
we have very few expats working outside
the UK – in South Korea just six out of a
team of over 20,000 people. As we face
into some strong economic headwinds,
it’s more important than ever to stay
close to customers and be able to adapt
quickly locally as their needs change.
We have people in each of our markets
who have a wealth of experience and
are able to make the decisions that
really matter.
A big part of my job is about making sure
we’ve got the right people in each country,
sharing experience around the business
and empowering people to do the right
things for their customers.
Philip Clarke International and IT Director
How do you run successful
businesses in so many countries?
International
sales up
31%