Stamps.com 2015 Annual Report Download - page 8

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TABLE OF CONTENTS
printers,scales,andothermailingandshipping-focusedofficesupplies.OurSuppliesStoresfeaturestorecatalogs,
messagingregardingfreeordiscountedshippingpromotions,cross-sellingproductrecommendationsduringthecheckout
process,productsearchcapabilities,andsame-dayshippingoforderswithexpeditedshippingoptions.
•Branded Insurance .WeofferStamps.combrandedinsurancetoourcustomerssothattheymayinsuretheirmailorpackages
inafullyintegrated,onlineprocessthateliminatesanytripstothepostofficeortheneedtocompleteanyspecialforms.Our
brandedinsuranceisprovidedinpartnershipwithParcelInsurancePlanandisunderwrittenbyFireman'sFund.Inaddition,
ShipStation,ShipWorksandEndiciaalsoofferbrandedpackageinsuranceaspartoftheirofferings.
•International. WeofferInternationalpostagesolutionsthroughoursubsidiariestocertaininternationalpostsincludingthe
FrenchPostandCanadianPost.
Whenwerefertoour“MailingandShippingbusiness”,wearereferringtoourmailingandshippingproductsandserviceslisted
above,includingourMailingandShippingServicesandIntegrations,Mailing&ShippingSuppliesStores,BrandedInsurance
offeringsandMulti-CarrierShippingServices.WedonotincludeourcustomizedpostagebusinesswhenwerefertoourMailingand
Shippingbusiness.
Customized Postage
WeoffercustomizedpostageunderthePhotoStampsandPictureItPostagebrandnames.Customizedpostageisapatentedformof
postagethatallowsconsumerstoturndigitalphotos,designsorimagesintovalidUSPS-approvedpostage.Withtheseproducts,
individualsorbusinessescancreatecustomizedUSPSapprovedpostageusingpicturesoftheirchildren,pets,vacations,celebrations,
businesslogosandmore.Customizedpostagecanbeusedasregularpostagetosendletters,postcardsorpackages.PhotoStampsand
PictureItPostageareavailablefromourseparately-marketedwebsitesatwww.photostamps.comandwww.pictureitpostage.com,
respectively.Customersuploadadigitalphotographorimagefile,customizethelookandfeelbychoosingabordercolorto
complementthephoto,selectthevalueofpostage,andplacetheorderonline.Eachsheetincludes10or20individualPhotoStampsor
PictureItPostagestamps,andordersarriveviaU.S.Mailinafewbusinessdays.Customizedpostageisalsoavailableinrolllabelsfor
high-volumeorders.
Customer Value Proposition for our Mailing and Shipping Business
Ourmailingandshippingcustomerscansavetimeinanumberofwaysincluding:
• Ourservicesallowcustomerstomailorshipfromtheirhome-basedofficeorbusiness24hoursadayand7daysaweek,
avoidingthetimethatwouldordinarilybespentonatriptothepostofficeorotherretailshippinglocations;
• Ourservicesallowcustomerstogeneratemassmailingsquicklyandeasilybyprintingtheaddressandpostagetogetherina
singlestepprocess;
• Ourservicesintegratewithmostsmallbusinessproductivityapplicationssuchaswordprocessors,financialapplicationsand
addressbookssoourcustomerscansavetimebyutilizingtheseintegrationstoprintpostagethroughtheirexisting
applications;and
• Oursolutionsfeatureintegrationwithmorethan300popularshippingmanagementproducts,shoppingcarts,online
marketplacesandothereCommercesolutionssothatcustomerscanuseourservicestoimportorderdatafrommultiple
databasesande-commercesystemsallowingthemtomanagetheirorderfulfillmentacrossmultiplesellingchannelsfromour
singlecentralizedinterface.
Ourmailingandshippingcustomerscanalsosavemoneyinanumberofwaysincluding:
• OurcustomersreceivediscountsonsinglepieceFirstClassletterpostageratescomparedtoUSPSpostofficesandother
retaillocations.Forexample,aoneounceletterwouldcostcustomersusingourservice$0.485centsinsteadofthe$0.49cent
retailrate;
• Ourcustomersreceivediscountsformostdomesticpackagesofupto51%anddiscountsformostinternationalpackagesof
upto5%comparedtoUSPSretail.Inaddition,customerswhomeetcertainhighervolumerequirementscanqualifyfor
additionaldiscountsonthesemailclasses;
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