Sonic 2011 Annual Report Download - page 7

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It's All About the Food.
For many, the Sonic experience might begin as a pleasantly unexpected roadside encounter, recalling fond
memories of simpler times or merely sparking the beginning of a new family tradition. It could even result from an
all-out search for something a little off the beaten path from what other fast-food establishments so routinely offer.
Or, perhaps it’s a mom’s quest for peace in the mini-van as rival tastes and preferences find common ground from a
single menu. Whatever the reason that draws you to your first Sonic, we know the reason you keep coming back is
all about the food. That’s why we’ve focused so intently on upgrading the quality of our ingredients and delivering
even more distinctive choices for our customers. In fact, over the past two years, we have improved menu items
representing more than half of our sales with the introduction of real ice cream for our Frozen Favorites®treats,
a true footlong quarter pound coney, a line-up of 100% pure beef loaded burgers and, most recently, a selection
of new six-inch premium beef hot dogs.
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