Sonic 2011 Annual Report Download - page 15

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Please find page 15 of the 2011 Sonic annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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In our view, Carhops personify our distinctive
position in the quick-service restaurant industry,
giving our customers a level of service and
attention that can’t be matched by the stand-in-
line, wait-for-your-order-to-be-called kind of
fast-food place. Our Carhops, many skating,
speed orders car-side and table-side on the patio,
adding a personal touch to each Sonic visit and
a level of interaction that can only happen at the
drive-in. And, armed with our renowned Smile
Tray, our Carhops make frequent rounds to
ensure that customers have exactly what they
need, right down to desired condiments, extra
napkins and our famous peppermints for
afterwards. That’s one of the reasons customer
satisfaction scores continue to rise at Sonic.
From our customers’ point of view, however, this
whole service-delivery concept is simple and
straightforward: This is how you Sonic!
Rover may be man's best friend,
but many Sonic customers would
argue that in their own
breakfast, lunch and dinner
time world – and at snack times
between and after – Sonic
Carhops rock the universe.
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