Sonic 2008 Annual Report Download - page 27

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Please find page 27 of the 2008 Sonic annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Along the way, we’ve increased our presence in traditional markets and, just as important,
we’ve made a solid and successful push into new markets in the northern reaches of the
United States. In these new places and cooler climates, we’ve received a warm welcome from
consumers who are equally as passionate for the Sonic brand as anywhere else in the country.
One look at the long opening-day lines in some of our new markets – that don’t subside for
weeks in many cases – tells you just how ardent our new fans can be.
Over the past three years, our new market penetration has gained significant momentum as
we rolled into eight states, including Delaware, Oregon, Pennsylvania, and Washington in
2006, South Dakota in 2007 and, in the past year alone, Michigan, Minnesota, and New Jersey.
We’ve also entered several major metropolitan areas in the process, most notably the
Philadelphia area and more recently suburban Chicago, Detroit and Portland, Oregon. Each
of these new market entries has opened the doors for Sonic in significant population centers,
allowing us to demonstrate up close and personal just how fun and distinctive Sonic is. And
if the almost-fanatical feedback we’ve received so far in these new markets is any indication,
Sonic has arrived not a minute too soon!
a  Naona.
23
For more about Sonic’s expansion, see ABOUT SONIC®/INVESTOR INFO/Where Is Sonic? at www.sonicdrivein.com