Sonic 2008 Annual Report Download - page 20

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People across America are developing a real appetite for Sonic, and they’re not bashful about
saying so. Their views are easy to understand considering that we have perhaps the most
diverse menu in our industry, with expanded choices that keep us fresh and relevant to
changing tastes and satisfy a broader range of customers – whether they are value-oriented
or seeking our one-of-a-kind premium selections. Moreover, we constantly highlight and
refresh our menu with steady new product news and limited-time offers. So for our
customers, whether it’s breakfast solo, out to lunch with co-workers or a leisurely dinner on
Sonic’s patio with the family before or after a movie, Sonic has everyone’s favorites – no
matter how big the crowd.
Take a moment to think about your perceptions of fast food. The first thing that comes to
mind: Burgers, fries and soft drinks, right? Or, how about a chicken sandwich? At Sonic, these
are only openers, but we’d like to think that ours are among the best you will find anywhere,
including all the essentials and, from time to time, standouts like our Island Fire®Burger or
Angus-Bacon Cheeseburger. What really separates us from the pack, however, is the breadth
of our menu after the basics. Consider alternatives such as our Ex-Long Chili Cheese Coneys
and Grilled Chicken Wraps, our Tater Tots and hand-battered Onion Rings and our Santa Fe
Grilled Chicken Salad. Or think about French Toast Sticks, Real Fruit Smoothies or any of our
Breakfast Toaster®sandwiches, made with sausage, ham or bacon plus egg and cheese. All of
these are made after you order and served hot and fresh. In addition to our salads, we even
Fes Choice. A D
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