Sonic 2008 Annual Report Download - page 15

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Please find page 15 of the 2008 Sonic annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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can sit back and share casual conversation with friends or family, listen to great music
courtesy of Sonic Radio®and relax in a drive-in setting that makes breakfast, lunch or
dinner – or quick afternoon snacks and late-night treats – a memorable part of any day.
At Sonic, unlike other places, the service doesn't stop when the order is delivered. Our
Carhops, outfitted with our famous “Smile Trays” that carry extra condiments,
peppermints and other essentials, continually patrol the drive-in to ensure that each
and every customer has a completely satisfying experience at Sonic.
As competitive choices expand, as consumers become even more selective in where
they spend their dining budgets and as service expectation levels rise, many factors
will continue to drive customer satisfaction – and separate the best from the others.
Paramount among these drivers is speed-of-service, which traditionally has been a
hallmark of Sonic’s unique service and delivery system and has made us the talk of the
QSR industry for years. In the future, however, we don’t intend to rest on tradition; we
plan to be the pacesetter, placing even greater emphasis on responding to customers
within seconds after they “push the red button,” following that with quick, efficient
and correct order preparation and delivery, and continually examining operations for
ways to speed great Sonic food curbside.
 Sonic Wa.
11
For more about Sonic, see WHAT IS SONIC®? at www.sonicdrivein.com