Snapple 2013 Annual Report Download - page 6

It’s no secret that the mispercepons about arcial sweeteners and general concerns regarding caloric intake impacted
the CSD industry this year. We believe that healthy lifestyles are built on balance – balancing the calories we consume with
the calories we expend. That’s why our porolio contains great-tasng products with a variety of calorie opons and why
we support families adopng a t and acve lifestyle.
We’re taking acon by focusing more than half of the projects in our innovaon pipeline on reducing calories, oering
smaller sizes and improving nutrion. We’ve made the number of calories in each of our products prominent on packaging,
and consumers can nd addional nutrion and ingredient informaon at www.dpsgproducacts.com.
On the other side of the equaon, we built or improved 2,000 playgrounds beneng an esmated 5 million children
through our rst Let’s Play iniave, in which we partnered with the naonal non-prot KaBOOM!. We’re connuing to
provide kids and families with the tools, places and inspiraon to make physical acvity a daily priority through a new
$10 million commitment to KaBOOM! over the next three years. Addionally, in 2014, we will expand our work to older
children in partnership with Good Sports, which provides athlec equipment, footwear and apparel to youth naonwide.
2013 is in the books; 2014 is already underway and we couldn’t be more excited for what’s to come. Dr Pepper is kicking
o its second iteraon of the “1/1” campaign by celebrang one-of-a-kind individuals, including Grammy-award-winning
hip hop superstars Macklemore and Ryan Lewis, YouTube sensaon Michelle Phan and recording arst Romeo Santos.
7UP is encouraging fans to make every bole count by redeeming the code on specially marked 20-oz. boles for a
donaon to one of seven areas of need, made possible through the brand’s partnership with Project 7. These are just two
examples of our impressive lineup of acvity scheduled for 2014 to ensure we connue to build brand awareness with our
consumers and generate excitement for our boling and retail partners.
We have talented people in our organizaon and we want them to grow. Our mentorship program develops relaonships
among employees to help us build the best team in the beverage business. Our developing leader and emerging leader
programs are designed to build leaders by enabling candidates to experience dierent aspects of the business and drive
breakthrough change with RCI. In addion, we connue to create content for our online training tool, DPS Campus, to
deliver sales-focused training to our teams.
RCI has become a part of our mindset at DPS, inspiring employees to look for ways to drive eciencies and improve
processes in every area of the business. We saw success with the implementaon of goal deployment last year, and we will
connue it in 2014 to drive consistent objecves from the top down to ensure that employees in every area of the business
are aligned and focused on key iniaves. We are also training our leaders to become the stewards of RCI so that they can
beer share and implement their learnings and experience within their teams.
Backed by the strength of our avors and fans, we’re condent we have the brands, people and strategy in place to deliver
value for our consumers, customers and shareholders in 2014 and beyond.
Sincerely,
Feb. 19, 2014
Wayne R. Sanders, Chairman of the Board Larry D. Young, President & Chief Execuve Ocer
HEALTH AND WELLNESS
LOOKING FORWARD